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release of jewellery collection in exclusive designs
release of jewellery collection in exclusive designs

Press release -


Gina Tricot gets winter glowing in a new collaboration with trendsetting jewellery brand Blue Billie. Consisting of new takes on some of Blue Billie’s most popular iconic pieces, this exclusive capsule jewellery collection will be available only at and in selected Gina Tricot stores. The Blue Billie X Gina Tricot collection will be available for purchase from 8 December, 2020.

“We can now announce the release of a jewellery collection in partnership with Blue Billie. The brand’s unique form of expression and genuine business philosophy is completely in line with our own values. This winter, we’re offering customers an exclusive capsule collection of exciting jewellery to create a personal look. At the same time, these pieces provide the high degree of fashion that our target group wants,” says Karin Westas Norlander, Marketing and Brand Director for Gina Tricot.

In this unique capsule collection, for release in December and designed especially for Gina Tricot, selected Blue Billie favourites are updated with a new, exciting twist. Feminine meets modern in a magical combination of playful symbols, chunky statement chains, timeless hoop earrings, and intriguing rings. The “pick-and-mix” concept offers endless combinations for any style or taste. There are no rules here: choosing jewellery should be fun, and these pieces wear beautifully on their own or combined in a total jewellery look. They are ideal as personal, beautiful gifts for anyone who wants to pamper themselves, or someone special.

Stockholm-based Blue Billie was founded in 2015 by Daniela Upmark. Her idea has always been that jewellery is the most personal of itemsthat can be worn,yet she could not find the very special pieces that both symbolise a life story and set an individual apart from the crowd.Blue Billie was created from this idea – an edgy and unique jewellery collection filled with an aesthetic of strengthening and boosting the self-confidence that we all have inside of us. This is jewellery that speaks to us on a deep level. Blue Billie became an immediate success, and the brand’s jewellery adorns a variety of styles worn by major fashion profiles and influencers who want their unique personalities to shine.

“We are very proud that Blue Billie has created this collection together with Gina Tricot, and the campaign truly symbolises and presents what Blue Billie stands for as a brand. It’s also an honour and a pleasure to reach Gina Tricot’s loyal customers, and we hope they’ll like the designs as well as the entire experience of the collaboration as much as we do,” says Daniela Upmark, Founder & Creative Director of Blue Billie.

The exclusive collection,Blue Billie X Gina Tricot, will be launched on 8 December 2020. It will be sold at selected Gina Tricot stores and online at



Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.



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We Make Women Smile

Gina Tricot is a Swedish clothing company, offering trending fashion to women in over 30 countries. Our customers will find outfits and accessories for every occasion, every day of the week – must-have basics, denim, and the ultimate party pieces. At Gina Tricot we have an immense passion for fashion, intending to offer our customers a new and inspiring omnichannel based shopping experience, both online and in store.

We’re always aiming to find new forward-thinking ways how we can evolve as a fashion company; looking for great sustainable solutions, creative work ideas and unique collaboration opportunities to become even better at what we do – and put our hearts into every day – as an international fashion supplier.

Gina Tricot