Press release -
gina tricot and muli collection unveil exclusive jewelry line
Gina Tricot has joined forces with Muli Collection to release a limited-edition jewelry line, marking an exciting collaboration between two women-powered brands. The collection showcases eleven exclusively designed pieces, each arriving fully wrapped in a custom gift box.
During the month of November, covered displays with the message "unwrapping soon" were placed in selected Gina Tricot stores. Today, the secret is revealed, as Gina Tricot announces its collaboration with Muli Collection.
The collection highlights a selection of Muli Collection's signature pieces, featuring their unique crinkled material, timeless hoop earrings, a silver ball necklace, and a coordinating ring. These designs are available in premium 925 Sterling Silver plating or 18k gold plating, making it the perfect choice for holiday shoppers looking for a timeless gift.“Both Gina Tricot and Muli Collection are well-established in the Scandinavian market, and we place great importance on offering high quality-products. Through this collaboration we’re merging our timeless style with Muli Collection’s unique signature to create versatile jewelry for every occasion,” says Sophie Frick, Design Manager at Gina Tricot.
Muli Collection, a Swedish jewelry brand established in 2020 by co-founders Cajsa Andersson and Isabelle Åkerström, is dedicated to the creation of unique, high-quality jewelry accessible to all, regardless of budget. This collaboration marks a significant milestone in their mission to bring distinctive and affordable jewelry to a broader audience.
“The collaboration with Gina Tricot has been an incredible journey. The collection truly reflects both our brands and makes a perfect combo. It's a surreal feeling to have grown up with Gina Tricot as a brand and now collaborate on this milestone project. An honor and a dream come true for us both,” says Isabelle Åkerström and Cajsa Andersson, co-founders Muli Collection
Gina Tricot x Muli Collection will be available on December 8th, online at ginatricot.com and in selected stores. Embargo until November 29, 18.30 CET.
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Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.
