the fashion company enters an exciting expansion phase through franchise agreement
the fashion company enters an exciting expansion phase through franchise agreement

Press release -

gina tricot expands to iceland with new e-commerce and store

Gina Tricot is one of Sweden's largest fashion companies with around 150 stores in the Nordics (Sweden, Norway, Denmark and Finland) as well as e-commerce in Europe, and continues to find new ways forward to maintain an attractive position in the market. In recent years, the fashion company has developed its growing B2B channel to meet the customer's digital purchasing behavior and to be visible on relevant marketplaces in several European countries.

Now Gina Tricot is expanding to Iceland through a franchise agreement with Icelanders Lóu D Kristjánsdóttir and Albert Þór Magnússon, who previously successfully launched other Swedish concepts in Iceland. The new Icelandic e-commerce ginatricot.is is launched today, March 17, and in the fall the first store will open in Reykjavik.

"We are constantly striving to improve ourselves and look for ways to become better in a sustainable way, and the structure of Gina Tricot has led us to add Iceland, which is extremely exciting for us. Together with our franchisees, we are thrilled to bring the Gina Tricot experience to our customers in Iceland", says Ted Boman, CEO at Gina Tricot.

"When the opportunity presented itself to give Icelanders an offer to experience the fashion brand Gina Tricot, we immediately became interested and it has been a great pleasure to prepare the arrival of Gina Tricot to Iceland. We are full of anticipation for the future here in Iceland and hope that the brand will be welcomed among Icelandic women", says Lóa Dagbjört Kristjánsdóttir, Gina Tricot agent in Iceland.

The Icelandic e-commerce ginatricot.is is launched today, March 17.


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Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.

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We Make Women Smile

Gina Tricot is a Swedish clothing company, offering trending fashion to women in over 30 countries. Our customers will find outfits and accessories for every occasion, every day of the week – must-have basics, denim, and the ultimate party pieces. At Gina Tricot we have an immense passion for fashion, intending to offer our customers a new and inspiring omnichannel based shopping experience, both online and in store.

We’re always aiming to find new forward-thinking ways how we can evolve as a fashion company; looking for great sustainable solutions, creative work ideas and unique collaboration opportunities to become even better at what we do – and put our hearts into every day – as an international fashion supplier.

Gina Tricot
Gina Tricot