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gina tricot launches the new home décor collection: gina home

Press release -

gina tricot launches the new home décor collection: gina home

This autumn, Gina Tricot is taking the next step in meeting target group demand by offering the latest in style for living. On 17 September, the brand will launch its new home décor concept: Gina Home. The collection will be available in selected stores and online at

This is the first-ever home décor collection from Gina Tricot. Now customers will have the opportunity to shop for the latest trends in clothing as well as home fashions, all in one place. The fashion chain’s own designs, such as beautiful duvet cover sets and blankets in the season’s colour palette, are combined with stylish details such as attractive vases and coffee-table books from carefully selected external brands.

“We’re so excited to reveal that we’ll be offering our customers a modern home collection, both online and in selected stores, because we know that our target group is very keen on interior decoration. It brings together all the
components of our “omni-thinking” approach, but also our lifestyle concept: customers can be inspired by and shop for the latest in clothing and home fashions, all in the same place. It’s the best of both design worlds,” says Karin Westas, Marketing and Brand Director for Gina Tricot.

Shot in exquisitely designed home interiors, the Gina Home campaign will be presented by none other than style duo and founders of the Hobnob Journal digital fashion magazine — Fanny Ekstrand and Linn Eklund — who will be wearing Gina Tricot’s latest fall trend collection.

Gina Home will be launched on 17 September 2020 in selected Gina Tricot stores and online at



Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.



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Gina Tricot is a Swedish clothing company, offering trending fashion to women in over 30 countries. Our customers will find outfits and accessories for every occasion, every day of the week – must-have basics, denim, and the ultimate party pieces. At Gina Tricot we have an immense passion for fashion, intending to offer our customers a new and inspiring omnichannel based shopping experience, both online and in store.

We’re always aiming to find new forward-thinking ways how we can evolve as a fashion company; looking for great sustainable solutions, creative work ideas and unique collaboration opportunities to become even better at what we do – and put our hearts into every day – as an international fashion supplier.

Gina Tricot