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gina tricot launches a new concept store in pallas galleria in borås, sweden.
gina tricot launches a new concept store in pallas galleria in borås, sweden.

Press release -

gina tricot launches a new concept store in pallas galleria in borås.

In September, the fashion chain opened a brand-new, ultramodern omni-store on Drottninggatan in central Stockholm. Now, Gina Tricot is creating even more inspiring shopping experiences – today, 6 October at 12:00 CET, the doors open on the next concept store, this time in the retailer's home town of Borås.

The new store in Pallas Galleria offers an innovative interior design that increases opportunities to present products in new ways. Updated fitting rooms are also a feature, as well as self-service checkout and large digital screens to display current offers and the latest fashion campaigns. On 6 October, for the grand opening, Gina Tricot will treat visitors to an exciting shopping experience complete with DJ music, snacks, and fantastic offers.

"It feels great to open one of our concept stores in Borås, where Gina Tricot was founded. It's also the home of Sweden's textile industry. If the town and its economy are to continue enjoying their textile success story, local businesses must find ways to contribute. Establishing our new store in Pallas is an investment, not only for us but for Borås as a whole," explains Ted Boman, CEO of Gina Tricot.

The new Gina Tricot concept store opens today, 6 October, at 12:00 CET in Pallas Galleria, Lilla Brogatan 14, Borås, Sweden.



Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.



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We Make Women Smile

Gina Tricot is a Swedish clothing company, offering trending fashion to women in over 30 countries. Our customers will find outfits and accessories for every occasion, every day of the week – must-have basics, denim, and the ultimate party pieces. At Gina Tricot we have an immense passion for fashion, intending to offer our customers a new and inspiring omnichannel based shopping experience, both online and in store.

We’re always aiming to find new forward-thinking ways how we can evolve as a fashion company; looking for great sustainable solutions, creative work ideas and unique collaboration opportunities to become even better at what we do – and put our hearts into every day – as an international fashion supplier.

Gina Tricot