Press release -
gina tricot’s successful circular concept RENT returns
Gina Tricot is thrilled to announce the return of RENT, a circular fashion initiative allowing customers to rent exclusive partywear for parties and special occasions.
Originally launched in 2019 as a part of Gina Tricot's sustainability commitment, RENT has quickly gained popularity. For the fifth consecutive year, Gina Tricot launches a new collection featuring three stunning party dresses. This year's lineup includes a voluminous organza maxi dress, an elegant tulle gown, and a maxi dress with a mermaid-shaped skirt and an open back. New for this year is RENT Archives, allowing customers to rent popular designs from previous years.
Furthermore, Gina Tricot is partnering with Not So Ordinary for online rentals. Both brands share the vision that every garment produced needs to have an increased number of uses. Offering the option to rent outfits for parties or special occasions tackles the problem of single-use attire, often linked with special events, and caters to the needs of the fashion-minded and environmentally conscious customer.
"Teaming up with Not So Ordinary allows us to provide a smooth and enjoyable rental experience for our customers while promoting a more circular approach to fashion. Our aim is to make dressing up not only affordable and enjoyable but also more environmentally responsible,” says Rebecca Watkins, Global Sustainability Manager at Gina Tricot.
The limited rental collection will be available online on December 30th via notsoordinary.se and in selected Gina Tricot stores on December 6th.
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Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.
