Tradera X Gina Tricot pre-loved

Gina Tricot continues its sustainability journey by teaming up with digital circular-market Tradera. Through the collaboration, customers will be able to shop other fashion fans’ pre-loved outfits, and the landing page at ginatricot.com will offer inspiration and information about ongoing auctions of popular Gina Tricot items. From this page, customers can click their way to Tradera and bid directly on their favourites.

“We’re really looking forward to working with Tradera. Now, we can promote the second-hand value of Gina Tricot garments – especially our jeans – which will help prolong the life of these items. We believe the way forward is through partnership, and Tradera has already established a strong concept in circular stores; this is a very interesting approach, and we’re keen to learn more about it,” says Emma Garrote, Global Production & Sustainability Manager for Gina Tricot.

Through this cooperation, Gina Tricot hopes more fashion lovers will discover the benefits of buying and selling second-hand, so the company is encouraging its customers to extend the value of their outfits by selling clothes through Tradera. The retailer wants to show that everyone can contribute and work together to create a more circular fashion future.

“We think it’s very positive that Gina Tricot, a major presence on Sweden’s fashion scene, is communicating this important message and encouraging customers to make the most of existing products. At Tradera, we stand at the ready to help companies develop a more circular business model,” notes Pierre Norberg, Marketing Director for Tradera.