vinterie second hand x second life by gina tricot

vinterie second hand x second life by gina tricot
new collaboration gives fashion clothing a second chance

Gina Tricot’s sustainability journey towards a more circular fashion industry is off to a great start in 2021, as we begin an inspiring collaboration with Vinterie: the new, Swedish, online-based second-hand service that gives fashion a second chance. Second life by Gina Tricot is a digital shop-in-shop at Vinterie.se, where selected garments acquire a new value. The shop will be updated with hand-picked, seasonal looks and unique statement pieces, for example from Gina Tricot’s sample collections. Everyone can join the journey and shop second-hand fashion or offer their Gina Tricot clothing via Vinterie.se to other users who are keen to update their wardrobes with these garments. Together, everyone can help out, to close the loop and make sustainable, circular fashion a way of life.

“We are very keen to work with Gina Tricot towards a more circular fashion industry. Throughout our collaboration, we believe that we can make second-hand fashion more available and easier for the customer to find. And also, more inspiring. We are hoping that more people will discover the advantages of second-hand shopping, and how great it is, both for your wallet and our planet,” says Madeleine Björk, Founder of Vinterie.

“At Gina Tricot, we are incredibly happy for taking the next step into the right direction towards a more sustainable and circular fashion industry. This is a great initiative where you get the chance to give used clothing a new value and a second chance by selling them to someone else, who would love to take over your garments. Vinterie is an important and complementary part for the opportunity to extend the life cycle of our garments together with our customers, says Rebecca Watkins,” CSR & Quality Manager, Gina Tricot.

Second life by Gina Tricot will be launched online at vinterie.se on 28 January 2021.