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GP Batteries Enters Strategic Partnership with Toppoint, Strengthening Distribution in the Promotional Channel
Cebon, through its flagship brand GP Batteries, is pleased to announce a strategic partnership with Toppoint, a respected member of the New Wave Group. With over 90 years of industry experience and a network of more than 6,000 promotional retailers, Toppoint is a leading supplier of high-quality promotional products and corporate gifts.
Under this new collaboration, Toppoint will become GP’s preferred partner for distributing the GP Batteries portfolio within the promotional channel. This partnership aligns with both companies’ commitment to sustainability and quality, and marks a significant step in expanding GP’s market presence.
"Adding the globally recognized GP Batteries brand to our offering is an exciting development. GP is known for its high quality and strong brand reputation," says Edgar Schreuder, Concept Manager at Toppoint.
As the world’s second-largest battery manufacturer and the original producer of the first powerbank, GP Batteries brings innovation and reliability to Toppoint’s product range. This collaboration enables GP to reach new customer segments through Toppoint’s well-established distribution network and supports GP’s strategic goal of increasing brand visibility and accessibility.
"We are thrilled to welcome Toppoint as our preferred distributor in the promotional channel. Their strong market position and extensive reach make them an ideal partner to elevate the GP brand,"says Christopher Danielsson, Business Development Manager at Cebon/GP.
For further information, please contact:
Edgar Schreuder
Concept manager Toppoint
edgar.schreuder@toppoint.com
www.toppoint.com
Christopher Danielsson
Program Manager
christopher.danielsson@cebon.se
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Cebon Group is an international trading group with operating companies in the Nordic region, France and Italy. The head office and central warehouse are located in Gothenburg. The company has an annual turnover of approximately SEK 800 million and employs around 120 people.
With 40 years of experience in the design, marketing, and sales of battery and energy solutions as well as fire safety products, Cebon Group invests in and develops its companies through product innovation while strengthening the group’s position through strategic acquisitions.
The portfolio includes well-known brands such as GP Batteries, Aqiila, Housegard, CGS, GPBM Industry, Sparq, Veta, and Firephant. Through active ownership, strategic support, and long-term partnerships, Cebon Group helps its companies grow, develop, and reach new markets.
