Greenely Expands to Finland: “The First Step in Our International Journey”

Greenely, the Swedish company helping households cut their electricity costs, is now expanding to Finland – marking the company’s first step in its international growth journey.

Through Greenely’s electricity contracts and automated energy management, households can reduce their energy bills by up to 25 percent. Homes with connected devices such as batteries or EVs can also get paid for supporting grid balancing – creating not only financial benefits but also contributing to a more stable energy system.

Following rapid growth in Sweden, Greenely is now entering the Finnish market. This expansion is made possible by last year’s SEK 90 million Series A funding round, led by Belgian investment firm Korys.

“Our vision has always been to expand internationally. It’s incredibly exciting to now help Finnish households both lower their electricity costs and generate income through home batteries. As the world shifts toward a more sustainable energy supply, I am convinced that battery storage and solar power will become an essential and natural part of the energy market,” says Tanmoy Bari, Founder and CEO of Greenely.

The decision to enter Finland is driven by several factors: the country has a high share of households on hourly pricing contracts and an energy system similar to Sweden’s. This makes the transition seamless and gives Finnish households significant savings potential. At the same time, Finland lacks an established ecosystem of resellers for solutions like EV chargers and solar panels – creating additional growth opportunities. Together, these factors make Finland the natural first step in Greenely’s international journey.

By connecting household devices to Greenely’s platform, users can optimize their electricity consumption and save money by, for example, charging their EVs when prices are lowest. Greenely analyzes electricity prices and compensation levels to maximize returns for users — with no manual input required. As wind and solar power continue to expand, balancing supply and demand has become increasingly complex, further boosting the demand for services like Greenely’s.

“Life is busy, and most households have little time to think about optimizing their energy use. Over the past few years, we’ve made significant investments to make our service simpler and more user-friendly than ever. I am convinced that ease of use is the key to helping households unlock their full potential,” says Tanmoy Bari.

About Greenely: Greenely offers a consumer energy management platform, combining an hourly-based electricity contract with virtual power plant (VPP) technology for residential use. Through its integrated mobile application, households can optimize consumption, cut costs, participate in grid-balancing services, and connect home batteries with other household devices. By linking different home energy assets, Greenely enables consumers to efficiently manage their energy use while supporting overall grid stability.

About Greenely: Greenely offers a consumer energy management platform, combining an hourly-based electricity contract with virtual power plant (VPP) technology for residential use. Through its integrated mobile application, households can optimize consumption, cut costs, participate in grid-balancing services, and connect home batteries with other household devices. By linking different home energy assets, Greenely enables consumers to efficiently manage their energy use while supporting overall grid stability.