Skip to content
The relationship expands Humly’s presence with the AV and IT integration community in the USA
The relationship expands Humly’s presence with the AV and IT integration community in the USA

Press release -

Humly Teams Up with BTX Technologies for U.S. Distribution

Humly has entered its first national United States distribution relationship with BTX Technologies, part of ADI Global Distribution. In addition to extending availability of Humly Workplace Solutions across the United States, BTX will support Humly through a comprehensive range of business and technical services, including pre- and post-sales level 1 support.

Humly has expanded its visibility in North America over the past year, beginning with its first InfoComm presence last June and strategic partnerships with complementary technology partners. These efforts have led to key customer wins for its workplace solutions in the corporate vertical. BTX’s broad reach and experience representing strong brands in the United States will raise Humly’s visibility and brand recognition in a market poised for growth.

“North America has a strong adoption rate of new technologies, along with high demand for customization and an extensive regulatory framework to navigate,” said Jordan Wills, marketing director at BTX Technologies. BTX fulfills these needs through a wide breadth of solutions, and we work with our customers to develop integrated solutions that deliver results in the real world. We are excited to share Humly solutions with the integrators and IT VARs who trust BTX to provide a comprehensive portfolio of high-value products.”

Customers can benefit from Humly’s ease of use and innovation for emerging workplace trends such as hot desking. With premium hardware and software solutions adaptable across a versatile range of meeting and learning spaces, Humly offers a solution for every need.

A truly intuitive UX is hard to pull off and crucial for successful adoption within the end user community. Humly's product line features a minimalist interface combined with a beautiful, modern, and versatile form factor that also integrates enterprise-level security.

“The United States is an exciting and lively market that offers unlimited opportunities for workplace modernization as hybrid experiences transition from novel to normalization,” said Anders Karlsson, CEO of Humly. “With our two award-winning premium hardware solutions and diverse software solutions that can be tailored for the needs of any business or learning environment, BTX can offer a strong value proposition for the integration community serving corporate and education end users.”

Customers across the U.S. can access the full line of Humly products through BTX Technologies. Acquired by ADI in 2023, BTX is a leading distributor of professional audio, video, data communications and broadcast equipment.

Topics


Humly specializes in scalable technology for more productive meetings and workplace interactions and has long experience in creating high-quality products for the modern workplace. We optimize workplaces with our growing portfolio of solutions that focus on reducing friction at work.

Our technology empowers people to have more purposeful workplace interactions. We adapt our software and hardware to changing workplace conditions and meeting culture. 

Humly offers products and solutions as Humly Room Display, Humly Wayfinding, Humly Room and Desk Booking. A comprehensive and flexible backend system called Humly Control Panel and Humly Cloud is also some of the solutions behind the smart workplace industry. 

Contacts

Anders Karlsson

Anders Karlsson

Press contact Chief Executive Officer Humly Solutions AB +46733690101
Josefine Gustafsson

Josefine Gustafsson

Press contact Communication Officer Humly Solutions AB +46708526484

Jonathan Boutin

Press contact +46735066013

Humly - Free your mind at work

With permanent establishments in several locations across Europe and Asia – Humly was born as a global company and provides solutions and services all over the world through local partners.

About one and a half decade ago the team behind Humly was pioneering a new segment within the smart workplace industry. The team behind Humly has an extensive experience in creating high-quality products for the modern workplace. Solutions developed by the Humly team are built to last and have been tried and tested in more than 100,000 meeting rooms around the world including many Fortune 500 companies.

Humly specializes in scalable technology for more productive meetings and workplace interactions. We optimize workplaces with our growing portfolio of solutions that focus on reducing friction at work. Humly offers products and solutions as Humly Room Display, Humly Cloud, Humly Wayfinding, Humly Room and Desk Booking. And also the flexible backend system Humly Control Panel.

Humly Solutions AB
Sveavägen 124
113 50 Stockholm
Sweden