Six More Speakers and Panelists Join Internet Marketing Conference in Stockholm

Participants from more than a dozen countries will come to Stockholm to attend Internet Marketing Conference (IMC) and discuss online business optimization at the end of November. The conference is about acquiring, monetizing, and retaining customers through marketing, web analytics, and testing. IMC has previously been held in New York, Las Vegas, Vancouver, and several other cities. Six additional speakers and panelists have recently joined an already impressive roster. More than 40 speakers and panelists are now ready for the conference. The additions are: Jim Löfgren, an e-commerce and business development manager for Redcats Nordic. He is responsible for the development of Ellos’s e-commerce platform and new business areas as well as the coordination of its Internet marketing plan. He was educated at London School of Economics and Political Science and HEC School of Management, Paris. Sofia Hallberg, a global communications manager at SCA. Sofia’s educational background includes marketing, journalism, and web communication. Jonas Höglund, founder of Stixy. Jonas has over 15 years of experience as a technical director and chief technology officer along with extensive experience as a designer and information architect. He began working on web projects in 1994 as an art director at PC World Online, in the USA. In 1996 he founded Icon Medialab’s San Francisco office; after that position, he worked as vice president of creative services at Harmonic Communications. Prior to launching Stixy, he was employed as an information architect at IKEA headquarters in Älmhult, Sweden. Stixy attracted the interest of users and investors at the TechCrunch40 conference in San Francisco this past September. Jack Fairhall, CEO of Kwiqq, a business providing a social networking system designed for rapid deployment, simple setup, and easy extensibility. Jack’s business background is in corporate entertainment. He was the managing director of The E3 Group, an entertainment production company, for seven years. During Jack’s time at E3, the company grew from two people to a team of over 100 staff internationally. When BusinessWeek recently listed Europe’s most promising young businesspeople, Kwiqq’s founder Raj Anand was on the list, which is a testament to the quality of Kwiqq’s system. Anna Grandt, head of interaction design for Ocean Observations. Anna has previously been responsible for the structure and layout of 3’s mobile services framework, including award-winning services such as 3’s Music Player and mobile MSN service. Prior to joining 3, Anna worked at Framfab as an interaction architect, developing services for companies such as Nike, Saab, IKEA, Investor, Volvo, and SCA. She has a master’s degree in cognitive science and has studied in Sweden, the USA, and Australia. Tommy Strandvall, training manager at Tobii Technology, a world-leader in eye tracking technology. Tommy previously worked as the manager for MediaCity iDTV Lab, where he gained several years of experience in usability and user experience research as well as experimental audience research within TV, film, and interactive television. The conference is sponsored by wunderloop (gold sponsor), Avail Intelligence (silver sponsor), Foviance (bronze sponsor), and Alenio (bronze sponsor). Satama and Google sponsor a lobby bar on the evening of the first day. Media partners for the conference are CMS Watch, Blink Photography, and Newsdesk. Association partners include Web Analytics Association, International Internet Marketing Association, and SEMPO. The conference is held November 29–30, 2007. For more information, visit www.internetmarketingconference.com or contact Lennart Svanberg at +46 708 54 15 06 or info@internetmarketingconference.com.