IsaDora launches TikTok Shop in Germany

IsaDora has launched its new TikTok Shop, IsaDora True Beauty from Sweden, in Germany. The platform highlights the brand’s most popular bestsellers and offers an interactive shopping experience designed for beauty enthusiasts. The goal is to create a direct channel to consumers while making IsaDora’s high-quality products even more accessible.

A new chapter in IsaDora’s digital journey
“The launch of the TikTok Shop is a natural next step for us,” says Hanna Sjöström, PR & Communications Manager at IsaDora. “We see how beauty inspiration spreads in real-time on TikTok and want to give consumers the opportunity to instantly discover and shop their favorite IsaDora products. For us, it’s about making True Beauty from Sweden more accessible.”

“IsaDora has always been close to beauty lovers – whether on the shelves of local stores or in the hands of our loyal fans. Now, through TikTok Shop and the power of discovery commerce, we’re entering a new chapter where the community can not only explore our products but also share their own stories and experiences. This is about more than shopping – it’s about sparking conversations around beauty and highlighting the importance of truly vegan cosmetics in a creative, authentic way.” – Moria Lee, Beauty Key Account Manager at TikTok

“IsaDora is one of the very first Nordic brands to embrace TikTok Shop, which makes this launch especially exciting. It shows how forward-thinking the brand is in meeting consumers where they already are – combining inspiration, community, and commerce in one seamless experience.” – Ida Lundmark, Agency Partnership Manager at TikTok Sweden

TikTok Shop enables inspiration and shopping directly within the app, offering smooth payment solutions, order tracking, and collaborations with creators that drive both reach and sales.