IsaDora wins Silver at the international DBA Design Effectiveness Awards 2026

IsaDora has been awarded Silver at the prestigious DBA Design Effectiveness Awards 2026 for its rebrand “True Beauty from Sweden.” The award was presented on March 10 at the Design Effect Event in London and recognises design projects that deliver measurable business impact.

Presented by the Design Business Association (DBA) in the UK, the awards highlight outstanding design work that drives real commercial results. IsaDora’s rebrand was recognised for successfully strengthening brand perception, increasing market penetration and accelerating retail growth.

The transformation was developed in collaboration with design agency Everland and represents a strategic repositioning of the Swedish beauty brand, reconnecting it with a new generation of consumers while staying true to its heritage.

Unlike many design awards, the DBA Design Effectiveness Awards are judged primarily on verified business results. Following the rebrand, IsaDora has achieved:

• Increase in perceived product quality from 16% to 50%
• 10% retail growth in a market growing at 4.2–4.5%
• 60% increase in brand likeability in Sweden
• Up to 49% increase in market penetration in key markets

The rebrand, launched in 2023 and implemented across more than 400 products, modernised the brand’s visual identity and packaging while celebrating diversity, authenticity and Nordic beauty values.

“This win is proof that brave decisions and consistent brand building truly make a difference. We chose full transparency, removed retouching, and stood firmly in our Swedish values. Seeing the impact on both brand perception and business performance is incredibly inspiring. We are very proud,” says Ines Dedic, Head of Global Brand Creation at IsaDora.

The DBA jury highlighted how the design transformation helped reignite relevance and desirability for the Swedish cosmetics brand, tripling perceived value metrics and strengthening IsaDora’s connection with younger audiences.