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  • IsaDora aims to redefine beauty and is taking action by committing to end the retouching of models.

    IsaDora aims to change the beauty industry by ending retouching of models.

    IsaDora, Sweden's largest beauty brand, is taking a groundbreaking step toward honesty and transparency in the beauty industry with its initiative "True Beauty is retouch free." By committing to end retouching of models, IsaDora is taking action against the mental health issues that the beauty industry and social media can contribute to.