JAYS opens Concept Store in Stockholm

The Swedish manufacturer of accessories for portable media devices, Jays AB (publ), demonstrates its commitment to expansion with the launch of its first Concept Store in Stockholm - just in time for Christmas…

Sweden’s Jays has quickly developed a reputation as one of the world's leading manufacturers of accessories for portable media players. Since launching in 2007 it has established an unbeatable line-up of test-winning products based on a passionate, innovative and particularly Swedish approach to design. This, combined with the personal connection that it develops with its friends and followers, has created a strong and unique brand that is growing quickly.

The launch of the newly opened Concept Store on Ringvägen 92 in the South of Stockholm is another milestone in the development of Jays. Customers will be able to trial the full line-up of Jays’ award-winning products as well as purchase individually custom-designed headphones.

The store will be operated by HEARU, a company with more than 20 years expertise in audio technology.

“We are proud to offer our customers the first opportunity to try out the full Jays line-up in one location. It’s also the first time that customers will be able to buy individually custom-designed headphones in a retail environment. The store will feature cutting-edge technology in the form of a 3-D printer on which the ear plugs are ‘printed’ for customers while they wait. The partnership with Jays was a natural choice as we want to give our customers the best the market has to offer." says Marcus Bertilson, sales manager for HEARU AB.

Rune Torbjörnsen CEO of Jays AB (publ) comments, “We’re delighted to be able to get closer to our friends and customers with this new concept store. We can now offer our customers industry-leading levels of service based on qualified expertise and experience in hearing technology.”

For more information, please contact:

Rune Torbjörnsen, CEO Jays AB (publ)

Cell: +46 (0)733-730 770

E-mail: rune.torbjornsen@jays.se

Marcus Bertilsson, sales manager Hearu AB

Cell: +46 (0)70-792 88 28

E-mail: marcus@hearu.se