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Jays signs Australian distribution deal

Swedish earphone manufacturer Jays AB (publ) has signed an agreement expanding its cooperation with Smart IT Australia Pty Ltd to distribute its full range to the Asian Pacific market.

Jays has developed a strong international reputation over the last 12 months thanks to a number of five star product reviews in key media. This increased exposure has generated a surge in demand for Jays products in the Asian Pacific region. The deal with Smart IT Australia Pty Ltd aims to meet this demand head on.

Smart IT is a global distributor of electronics established in 1999 with headquarters in Denmark. The company, which has doubled its turnover every year since its inception, is now represented in ten countries including USA, China, Germany and Great Britain. Smart IT Australia Pty Ltd is located in Sydney, Australia.

“This agreement with Smart IT in the Asian Pacific region provides us with the distribution resources we need to achieve our potential in the global market,” says Rune Torbjörnsen, CEO of Jays AB.  “We know that our products are unparalleled in quality and we are happy to expand our cooperation with a distributor who meets the very high standards we demand for our global expansion.”

“We are absolutely delighted to be working with Jays and sincerely believe that these great products will take the Australian market by storm” says Peter Harrison, CEO Smart IT Australia.

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For more information, please contact:

Rune Torbjörnsen, CEO Jays AB (publ)

Cell: +46-(0)733-730 770



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Jays AB (publ) develops, designs and produces earphones and equipment for portable media players. Jays supplies high quality products, aimed to provide the user with maximum sound experience. Jays passion is the quest for the perfect sound – the sound that affects and inspires a user’s body and soul.The company is expanding rapidly and its products are being sold in more than 20 countries worldwide.


Urban Kindhult

Presskontakt +46(0)730-42 42 11

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