Pressmeddelande —
Midnatt launches bedding in sustainable seersucker.
Midnatt expands its range with a new bedding collection in seersucker, a long-awaited quality that brings together the brand’s vision with an updated design. The collection introduces a unique interpretation of the classic fabric in the form of a so-called “maxi seersucker,” where the characteristic checks are larger than traditional, creating a more expressive and contemporary look.
The collection includes duvet covers, pillowcases, fitted sheets, and flat sheets, all available in the same sizes as Midnatt’s core range. As before, all products are made from 100% organic, GOTS-certified cotton.
- Our first collection in 2017 was inspired by the feeling of a well-worn cotton shirt and bedding passed down through generations—something safe, soft, and familiar. Seersucker aligns perfectly with that feeling, and we’ve wanted to work with it for a long time. Now felt exactly the right time, says Josephine Blix, co-founder of Midnatt.
To create a distinctive take on the material, Midnatt has enlarged the check pattern, adding more character while enhancing the fabric’s softness. The result is a collection that combines tradition, sustainability, and innovation.
The collection launches in two shades: the buttery yellow Brie and the cool, light blue Ellie. The color palette reflects a timeless aesthetic that can easily be integrated into a variety of bedroom settings.
- We’re completely in love with these shades. They’re soft, calm, yet expressive—colors we believe will stand the test of time and work in many different homes, says Josephine Blix, co-founder of Midnatt.
With this new collection, Midnatt continues to evolve its product offering with a focus on sustainability, quality, and design—where every product is created to last, both in style and function.
The new bedding will be released in June.
Relaterade länkar
Ämnen
Kategorier
Beyond passing trends, we aim to create lasting legacies, all brought to life through the art of meaningful and beautiful communications.
