Junipeer co-hosts The Agentic Shift in Stockholm: e-commerce leaders dig into AI, GEO and agents

Stockholm, May 11, 2026 — On Thursday, May 7th, Junipeer co-hosted The Agentic Shift — Att bygga tillväxt med AI som verktyg, kund och kollega at Eidra's HQ in Stockholm. The invite-only evening brought together decision-makers in Nordic e-commerce to explore the shift from fragmented data to autonomous AI agents, and the move from SEO to GEO (Generative Engine Optimization).

The event was organized by Eidra, Curamando, Etals and Junipeer in collaboration with Framtidens E-handel, and hosted by Björn Påhlman Spenger.

The program covered the full picture of AI in e-commerce today:

• Andreas Keifer, SEO Expert at Curamando (part of Eidra), on the future of customer acquisition as SEO turns into GEO — how to make sure AI engines actually mention and recommend your brand.
• Emilija Frew, CTO at Pierce Group, together with Jimmy Bergstedt, CEO at Etals, on what it really means to run an AI-first e-commerce strategy — and the operational outcomes Pierce has seen on content cost, time-to-market and team leverage.
• Anders Alknes, AI Expert at Eidra, on operationalising AI agents as a real part of the team, not just experiments on the side.
• A panel Q&A with Lukas Rogvall (Head of Growth, Junipeer), Lisa Karlsson Bruzelius (CEO, Nordicfeel Group), Freddy Sobin (established CEO and board professional) and Björn Påhlman Spenger.

"We're proud to be among the early adopters of AI in e-commerce, and even prouder to share that space with partners and peers who are pushing the conversation forward," said Lukas Rogvall, Head of Growth at Junipeer. "It was a room full of e-commerce leaders who want to be first and best, exactly the kind of people we love building for."

The event was recorded and will be released as a special episode of Framtidens E-handel, one of the Nordics' largest podcasts on retail and e-commerce, featuring all of the speakers.