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Magnus Johansson, new board member, and Måns Ullerstam, founder, Kale United.
Magnus Johansson, new board member, and Måns Ullerstam, founder, Kale United.

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Former CEO of Coop joins Kale United board of directors

After five years at the helm of Sweden’s second largest food retail chain Coop, Magnus Johansson is now joining the vegan equity house Kale United. Sustainability was at the heart of his tenure at Coop; he will build on this experience at Kale United.

Magnus Johansson had a clear strategy at Coop. Beyond cyber security issues and operations efficiency, he launched the sustainability impact calculator. The app allows customers to scan any product on the shelf and have it analyzed according to a set of sustainability parameters. The initiative was groundbreaking on many levels, but above all, it shifted power to the consumer.

Serving on the board of Kale United is a logical next step on his journey.

Since bidding farewell to Coop, I’ve searched for a role that allows me to leverage my experience and hasten the sustainable transition of our food system. This transition is crucial if we are to meet global challenges. I’ve found what I was looking for in Kale United. Here, I can help by directing capital towards the solutions of tomorrow, and supporting those driving this transition”, says Magnus Johansson, Board Director, Kale United

Kale United is Sweden’s and Europe’s only equity house open to retail investors and featuring a purely plant-based portfolio. The company has been on an amazing trajectory since its founding in 2018. During the past two years, the share price has risen from 8.5 to 34.5 euros.

Magnus is joining us at just the right moment. We find ourselves in an expansive phase – both for our portfolio companies and our investment rate. He will play a key role in our current funding round aimed at institutional investors. Together, we’re inching ever closer to being able to offer Swedes a completely vegan-based option for their pension and savings”, says Måns Ullerstam, Founder, Kale United.

Advisors for the current funding round of approximately €10 million is Pepins Group.

Kale United’s purpose extends beyond investing in plant-based companies. It also acquires, develops and connects plant-based companies across the entire food value chain. Every new investment is designed to create new synergies for specific portfolio companies – and the portfolio as a whole.

For more information, please contact:

Måns Ullerstam

+46 70 395 83 31

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Måns Ullerstam

Måns Ullerstam

Presskontakt VD och Grundare +46 703 958331

Kale United AB