Magdalena Worrman, CMO at Lylli (formerly Boksnok), talks about the importance of developing an authentic brand and not being careless along the way.
Magdalena's career started at #iZettle and she is now on her second startup journey. At Lylli, she has, among other things, been responsible for the company's rebranding, including the name change.
Follow the link below and read the full article. (Article in Swedish)
#Klingit #cmoinsights #marketing #success #blog #designondemand
https://klingit.com/se/blog/idag-maste-man-arbeta-langsiktigt-med-varumarket/?utm_medium=facebook&utm_source=organic&utm_campaign=cmo_lylli_221223&utm_content=social%20post