Press release -
Rankona Mazon Wins Humble Group's Pitch – Becomes Selected Amazon Agency for the Group's Brands
Stockholm, June 30, 2025 – Rankona Mazon, the leading Amazon agency in the Nordics, has won Humble Group’s agency pitch and is now entering into a framework agreement as the selected partner to support the group’s brands in accelerating growth on Amazon marketplaces.
Humble Group is a publicly listed company with over 40 brands in segments including food, functional nutrition, household, and personal care. Several of the group’s brands are already active on Amazon – but the ambition is to increase profitability, expand internationally, and launch new, Amazon-optimized brands. This is where Rankona Mazon steps in as both strategic and operational Amazon partner.
Tobias Levin, Operating Director at Humble Group, comments:
“Rankona Mazon stood out in the pitch with a unique combination of deep Amazon experience, concrete growth strategies, and an internal structure with the capacity to support our brands at scale. One key factor was also their proven ability to create and build private label brands on Amazon – something we’re especially interested in, given the manufacturing capabilities we have within the group.”
Rankona Mazon is a globally active Amazon agency specializing in helping brands grow profitably on Amazon through data-driven strategies based on Amazon data, advertising, SEO, international expansion, and market launches. The agency is the only one in the Nordics with Tier 1 Platinum status in Amazon’s exclusive agency program.
Carl Helgesson, CEO of Rankona Mazon, says:
“We’re both proud and excited to have been selected as Amazon agency for Humble Group. The group has enormous potential – both among the brands that are already live on Amazon and those yet to be launched. We’re also thrilled to now get the opportunity to co-develop entirely new, data-driven brands with Humble Group – brands that are 100% optimized for Amazon. This win is truly a feather in the cap for our entire team.”
About Rankona Mazon
Rankona Mazon is the Nordics’ leading Amazon agency, helping brands succeed on all Amazon marketplaces worldwide. The agency was founded by Amazon expert Carl Helgesson and offers services ranging from strategic consulting and SEO to advertising, expansion, and new market launches on Amazon.
Learn more at www.rankonamazon.com
About Humble Group
Humble Group is a Swedish publicly listed company focused on the future of consumer goods, with an emphasis on health, sustainability, and innovation. The group includes over 40 brands in functional food, beauty, personal care, and household products.
Learn more at www.humblegroup.com
Related links
Topics
Categories
Rankona Mazon delivers hands-on Amazon expertise and personalized service to companies and entrepreneurs seeking support with launching and scaling their business on Amazon. The agency’s Amazon strategists manage the work on behalf of the client – from initial launch to continuous growth.
Rankona Mazon is the only agency in the Nordics with Tier 1 Platinum status in Amazon’s exclusive agency program.
The leadership and team behind amaNordic and Rankona Mazon bring deep expertise in brand building and successful sales on Amazon’s global marketplaces. The agency was founded by Amazon expert Carl Helgesson, who has 13 years of Amazon experience and has built and launched five international private label brands.
