MÖT NYA REDKEN STYLING

REDKEN for Akris PFW AW14

AKRIS FALL - WINTER 2014 Redken Global Styling Director Guido coated the hair, section by section, with hardwear 16 super strong sculpting gel before combing the hair backwards towards the nape of the neck. Once the low chignon was fastened, Guido applied shine flash 02 glistening mist and diamond oil shatterproof shine over the head to create a high gloss, high shine look for Akris.

REDKEN for Celine PFW AW14

CELINE FALL - WINTER 2014 Redken Global Styling Director Guido created easy, minimal hair for Celine using satinwear 02 prepping blowdry lotion and flex mess around 10 disrupting cream-paste. The simple Celine updo has an air of ease to it, but it also contained by the use of styling product.

REDKEN for Alexander MqQueen PFW AW14

ALEXANDER MQQUEEN FALL - WINTER 2014 Redken Global Styling Director Guido wove together futuristic design elements with a classic Elizabethan hairstyle to create the truly unique McQueen look this season. Once the hair extensions were attached just above each temple, Guido and his team applied Shape factor 22 before braiding the hair in a spiraled design around the model's head.

REDKEN for Christian Dior PFW AW14

CHRISTIAN DIOR FALL - WINTER 2014 Redken Global Styling Director Guido created an urban look for Dior that real women could easily incorporate into their street styles. It's a little bit sporty and a whole lot of sophistication for the Dior look this season. The hair was pulled back and flattened to really expose the model's head shape, which was elegant, but also felt kind of sporty in a way.

REDKEN for Jean Paul Gaultier PFW AW14

JEAN PAUL GAULTIER FALL - WINTER 2014 Redken Global Styling Director Guido applied Flex Shapefactor 22 sculpting cream paste, section by section, to create a sculptural style that blurred the line between punk and sophisticated hair. The use of firm hold hairsprays and super strong gels, which added a futuristic finish to the hair, lent itself to Gaultier's theme of Britts in Space.

REDKEN for Ralph Lauren - NYFW AW14

Redken Global Styling Director Guido created two beautiful looks this season for Ralph Lauren, in that the designer previewed his Polo line prior to showing his ready-to-wear collection. The downtown hairstyle of the Polo collection, created with Redken's NEW blowdry category, was paired on the runway with a more traditional Ralph Lauren low ponytail.

REDKEN for Coach - NYFW AW14

COACH PRESENTATION FALL - WINTER 2014 Redken Global Styling Director Guido amped up the shine factor at the Coach presentation, in order to offset the heavier fabrics and textures featured in the collection. He used diamond oil shatter proof shine and shine flash 02 glistening mist to achieve this natural, wet shine look.

REDKEN for Victoria Beckham - NYFW AW14

VICTORIA BECKHAM FALL - WINTER 2014 Redken Global Styling Director Guido used two key products, satinwear 02 prepping blow-dry lotion and pillow proof blowdry two day extender to create easy, undone hair at Victoria Beckham's SS14 presentation. The hair was slouchy, easy and pure luxury.

REDKEN for Reed Krakoff - NYFW AW14

REED KRAKOFF FALL - WINTER 2014 Redken Global Styling Director Guido used satinwear 02 prepping blow-dry lotion to give the clean, damp hair a bit of weight and then let it dry naturally. The reality of hair, with its natural movement and imperfection, is considered luxurious and makes for a nice juxtaposition alongside the elegant, rich looks seen at Reed Krakoff.

REDKEN for Marc Jacobs - NYFW AW14

MARC JACOBS FALL - WINTER 2014 This season, Redken Global Styling Director Guido created a very modern shaped bob, which seems new in a way for Marc Jacobs. In the past, Guido has done choppy, punk inspired styles for this show.

REDKEN for Marc by Marc Jacobs - NYFW AW14

MARC by MARC JACOBS FALL - WINTER 2014

REDKEN for Hugo Boss - NYFW AW14

HUGO BOSS FALL - WINTER 2014 Redken Global Styling Director Guido used satinwear 02 prepping blow-dry lotion to give the models a frizz-free finish with silky smoothness. Once the hair was pulled back into a tight low ponytail, Guido applied forceful 23 super strength finishing spray to his hands before smoothing out any remaining flyaways. The style is simple, elegant and wearable.

REDKEN for Calvin Klein - NYFW AW14

CALVIN KLEIN FALL - WINTER 2014 Redken Global Styling Director Guido washed the hair with all soft shampoo in order to get a nice, clean texture to the hair. Natural parts and natural textures remained intact, as Guido finished off the truly effortless style with a bit of pillow proof blowdry two day extender before tucking the hair into the clothing.

REDKEN for Alexander Wang - NYFW AW14

ALEXANDER WANG FALL - WINTER 2014 Redken Global Styling Director Guido used control addict 28 extra high-hold hairspray to create a firm, almost helmet like shape around the head. To further amplify the artificial quality of the look, Guido coated the hair with shine flash 02 glistening mist and had the makeup team color in the model's part.

REDKEN for Diesel Black Gold - NYFW AW14

DIESEL BLACK GOLD FALL - WINTER 2014 In true New York fashion, Redken Global Styling Director Guido kept the hairstyle full of ease at Diesel Black Gold, applying body full volume amplifier and nothing else to damp hair. Once the hair was dried naturally, Guido and his team used curling irons to supplement natural movement if needed.

REDKEN for Christopher Kane LFW AW14

CHRISTOPHER KANE FALL - WINTER 2014 Redken Global Styling Director Guido left each models individual hair type and length au naturale in order to create an effortless quality to overall style. On dry hair, Guido applied shine flash 02 as a texturizer to not only increase shine, but weight as well. Consequently, the style wasn't too romantic or sophisticated, but rather undone and cool.

REDKEN for Alberta Feretti MFW AW14

ALBERTA FERETTI FALL - WINTER 2014 Redken Global Styling Director used satinwear 02 prepping blow-dry lotion to give the hair a soft and smooth texture prior to styling the hair. While Guido departed from natural hair for Alberta Ferretti, he did weave in elements of ease with the looseness of the ponytail.

REDKEN for Bottega Veneta MFW AW14

BOTTEGA VENETA FALL - WINTER 2014 Redken Global Styling Director Guido used extensions to add a twist on a classic ponytail. Once the extensions were in place, Guido used fabricate 03 heat active texturizer and a flat iron to achieve the blunt straight finish at Bottega Veneta.The hair for Bottega Veneta is clean and sharp, which is a bit of a departure from previous seasons.

REDKEN for Dolce&Gabbana MFW AW14

DOLCE & GABBANA FALL - WINTER 2014 Redken Global Styling Director Guido swept the hair up in a classic Dolce & Gabbana manner, which is synonymous with soft, romantic and truly elegant style. In order to achieve this airy quality to the hair, Guido used body full volume amplifier and a spritz of pillow proof blowdry two day extender before twisting the braid into a soft updo.

REDKEN for Jil Sander MFW AW14

JIL SANDER FALL - WINTER 2014 Redken Global Styling Director Guido took a minimalistic approach to hair at Jil Sander, foregoing cocktails of product and hot tools altogether. Once the model's hair was freshly washed with Redken's hair cleansing cream shampoo, Guido's team absorbed the excess moisture with hand towels and then left the hair relatively untouched.

REDKEN for Prada MFW AW14

PRADA FALL - WINTER 2014 The hair for Prada is actually identical to the look Redken Global Styling Director Guido created for the eight women that were featured in the men's show. Guido coated the hair from root to ends with flex move ability 05 and then used his hands, rather than a comb, to gather the hair into a low, tight bun.The Prada look features a very basic idea of hair.

REDKEN for Roberto Cavalli MFW AW14

ROBERTO CAVALLI FALL - WINTER 2014 Redken Global Styling Director Guido created a messy wet knot, which is fitting for the inherently sexy Cavalli woman. Outshine 01 anti-frizz polishing milk was liberally applied to give a wet shine finish to the hair. Once the knot was fastened in the back, Guido sprayed forceful 23 super strength hairspray to give the hair some form to the mess.

REDKEN for Lanvin PFW AW14

LANVIN FALL - WINTER 2014 Redken Global Styling Director Guido amped up the wet-shine look to give the hair a nighttime feel at Lanvin. Wet and greasy textures, which are now celebrated on the runway, give the hair a naturally cool finish that works seamlessly with Alber's collection. The Lanvin updo might be a bit messy and wet, but the overall style glistens on the runway

REDKEN for Margiela PFW AW14

MARGIELA FALL - WINTER 2014 There is something quite English and traditional about the Margiela style this season. The volume at the side and the droopiness of the knot give a more mature feeling to the overall hairstyle. Needless to say, the look is certainly not a modern or sporty take on a knot.

REDKEN for Miu Miu PFW AW14

MIU MIU FALL - WINTER 2014 Redken Global Styling Director Guido created a slightly boyish design for Miu Miu's Fall/Winter 2014 show, which relied solely on satinwear 02 prepping blow-dry lotion. Guido demonstrated that it doesn't take much to create a runway worthy style when you have the right design and product in mind."

REDKEN for Hermes PFW AW14

HERMES FALL - WINTER 2014 Redken Global Styling Director Guido drew inspiration from classic 70's film stars that really epitomized effortless beauty. In order to create a similar feel for Hermes, Guido used two key blowdry products before twisting the hair to one side for an elegant finish. Hairsprays were left aside so that the hair remained soft and easy.

REDKEN for Nina Ricci PFW AW14

NINA RICCI FALL - WINTER 2014 Redken Global Styling Director Guido used two key products, pillow proof blowdry express primer and satinwear 02 prepping blowdry lotion, to achieve the beautiful blowout for Nina Ricci's Fall/Winter collection. Once the hair was blown out straight, Guido took the top crown section and set it into a pin curl to give the hair a subtle lift.

REDKEN for SACAI PFW AW14

SACAI FALL - WINTER 2014 Redken Global Styling Director Guido kept the hair very natural at Sacai, which is similar to his stylistic choice for the Spring/Summer 2014 show. Natural hair continues to pervade the runway and the hair at Sacai perfectly exemplifies this trend."After washing the hair with hair cleansing cream shampoo, I left the gorgeous clean hair to dry naturally at Sacai.