LG presenterar Optimus Black – ny smartphone med världens mest ljusstarka skärm

LG:s nya skärmteknologi NOVA, med en ljusstyrka på 700 nits, får premiär i och med Optimus Black – en tunn, lätt och elegant Android-mobil

Under Consumer Electronics Show (CES) i Las Vegas kommer LG Electronics att presentera en ny Android smartphone. LG Optimus Black är världens första mobiltelefon med LG:s nya skärmteknologi NOVA, som med en ljusstyrka på 700 nits är framtagen för att ge den ljusaste, klaraste och skarpaste skärmen på mobilmarknaden.

NOVA-teknologin gör också att skärmen på LG Optimus Black syns lika tydligt oavsett om den används inomhus eller utomhus i starkt solljus. Men den är inte bara mer ljusstark, utan också strömsnål. Tekniken reducerar strömförbrukningen med 50 procent vid vanlig användning inomhus, jämfört med en vanlig LCD-skärm. I jämförelse med en AMOLED-skärm så drar NOVA hälften så mycket ström för att visa en helt vit skärm, som är den vanligaste färgen på webbsidor.

All denna teknik är snyggt paketerad i en mobiltelefon som är både tunn och lätt. Optimus Black väger bara 109 gram och är från 9,2 mm ned till 6 mm på det tunnaste stället. Den originella formfaktorn gör den också skönare att hålla i handen.

I och med LG Optimus Black presenteras också världens första mobil med Wi-Fi Direct™, vilket möjliggör snabb och enkel dataöverföring mellan mobila enheter.

LG Optimus Black lanseras med Android 2.2 och kommer att vara uppgraderbar till Android 2.3. LG Optimus Black lanseras under första halvåret 2011. Pris och mer exakt tillgänglighet i Norden kommer att meddelas senare.

Mer detaljer följer i det engelska pressmeddelandet nedan:

LG introduces next generation smartphone design and display with LG OPTIMUS Black

New LG Optimus Black Delivers Breakthrough NOVA Display Technology in the World’s Slimmest Smartphone Device

LAS VEGAS, Jan. 5, 2011 – LG Electronics (LG) announced today it will unveil a new Android smartphone, LG Optimus Black, at the 2011 International Consumer Electronics Show (CES) from January 6^th in Las Vegas. Providing users with a dramatically brighter 4-inch NOVA display in the world’s slimmest 9.2 mm mobile device, LG Optimus Black creates a one-of-a-kind user experience unlike anything before.

Available for the first time in the mobile market, LG Optimus Black’s NOVA display is designed to be the brightest, clearest and most readable among mobile screens with 700 nits^[1] of brightness for optimal visibility. LG Optimus Black provides users with an easier and more natural experience when browsing the web, reading emails, or writing documents with higher levels of brightness and pure white tones that deliver true black and white colors for ideal handset viewing. NOVA technology featured on LG Optimus Black also enables users to maintain visibility whether indoors or outdoors under strong sunlight.

In addition to greater luminosity, the NOVA display on LG Optimus Black also radically reduces power consumption by 50 percent during general indoor use compared to a conventional LCD. Similarly, AMOLED consumes twice as much power as NOVA to display a full white screen, the most frequently used color scheme for web browsing. Combined with the 1500 mAh battery of the LG Optimus Black, users will have enough power for their daily needs, even at maximum brightness settings.

Users will never be out of style with the LG Optimus Black’s ultra slim 9.2 mm design. Making a strong visual statement, LG Optimus Black weighs only 109g and offers sleek lines and smooth edges that improve handheld grip. Tapering down to the world’s thinnest smartphone profile of 6.0 mm, LG Optimus Black’s subtle back arch helps to create the illusion of even greater slimness.  Unique to the LG Optimus Black, the flush and flawless finish of the front display is achieved by innovatively hiding the Invisible Receiver behind the edges of the phone.

“We are excited to introduce this stylish new Android smartphone and expect the LG Optimus Black to play a key role in the mobile market,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “LG Optimus Black reflects our core strengths of advanced technology, in both display and design, offering the world’s brightest screen and the world’s slimmest design in an attractive and smart package.”

The LG Optimus Black also offers a set of smarter features designed for easy and faster access to important apps and content. Optimus UI 2.0 lets users directly access messages, emails and missed calls from the locked screen with just one single finger tap. The Gesture UI offers more intuitive commands, including lifting, shaking and tapping, for taking calls, entering camera mode, or enjoying music. LG Optimus Black also introduces the world’s first Wi-Fi Direct™^[2] for quick and high-quality data transfer between mobile devices and adopts the world’s first 2MP front-facing camera.

All LG Optimus Black features are available on the Android 2.2 Froyo platform with Android 2.3 Gingerbread upgrade capability. Utilizing the 2MP front-facing camera, LG Optimus Black allows users to utilize video telephony functions of higher quality after upgrading to Android’s Gingerbread.

The LG Optimus Black will be rolled out globally in the first half of 2011.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011 .

[1] Nit: a unit of luminance equal to 1 candela per square meter

[2] An application is required to enable Wi-Fi Direct™ on the phone and will be available for download from Android Market in the first half of 2011.