Textile Company AB Ludvig Svensson and brand strategist Elin Lervik join forces in long-term collaboration

AB Ludvig Svensson (Svensson) has been producing Swedish quality textiles for public environments in Kinna since 1887. Now the company is starting a long-term collaboration with brand strategist Elin Lervik. The goal is to increase brand awareness and further strengthen relationships with other players in the design and furniture industries, both nationally and in the rest of the world.


“We are happy to announce the collaboration with Elin Lervik as brand advisor for Svensson. The plan is to work both long-term and closely in a collaboration that focuses on developing both the brand and relationships in the industry,” says Anna Krantz, marketing manager at Svensson.

“I am impressed by this family-owned company that has been producing Swedish quality textiles in Kinna for more than 130 years. I actually didn't think we still had this type of company in Sweden – one that designs and produces textiles from yarn to finished product. Together with Anna and her team, I look forward to increasing awareness of Svensson, both in Sweden and the rest of the world,” says Elin Lervik.


About Svensson
Svensson offers sustainable solutions for professional interior designers and greenhouse growers. We are a fourth generation family-owned textile company, that has been in operation since 1887. We are a goal and value-driven company - organised into two business areas: Climate Screens and Interior Textiles. Svensson has market places in the Netherlands, USA, Mexico, China and Korea. Our Interior Textiles are exclusively manufactured in our own factory located in Kinna, Sweden, while our Climate Screens are produced both in Sweden and Shanghai, China, under the Svensson brand for export to over 130 countries. The company has a turnover of SEK 800 million and a total of 370 employees.

About Elin Lervik
Over the past 18 years, Elin Lervik has worked with strategic communication at several companies within interior design, architecture, and the property industry. She has had her own consulting company since 2018. Recently, the Nordic Nest Group (Nordic Nest and Svenssons in Lammhult) announced the hiring of Elin for a long-term collaboration with a focus on strategic brand work.

In 2022 Elin founded the interior design podcast Hemtrevligt together with journalist Katarina Matsson and in September 2023 the duo will release their first book, Hemtrevligt – seven building blocks for a personal home, with publishing house Bonnier Fakta.