IndustryRadar Partners with Intermat Paris for Europe’s Gigantic Construction Expo

Lundros is proud to announce that its product, IndustryRadar, has formed a media partnership with Intermat Paris, becoming its Nordic Media Partner. This prestigious collaboration is set to unfold from April 24 to 27, 2024, at the Parc des Expositions in Paris, marking IndustryRadar’s commitment to providing in-depth and expert coverage throughout the event.

Under this partnership, Lundros, through IndustryRadar, will extend Intermat’s reach to over 270,000 unique monthly readers across Sweden, Norway, and Finland via the platforms industryradar.com, branschaktuellt.se, iradar.no, and iradar.fi. This initiative reflects Lundros’s dedication to serving as the go-to source for the Nordic region, emphasizing the significant role that IndustryRadar and Branschaktuellt play in connecting audiences with key industry insights.

“We are gratefull for the recognition iRadar and Branschaktuellt have received, which affirms our position as the clear choice for the Nordic audience,” states Oscar Lundberg, CEO Lundros.

In addition to digital coverage, Lundros’s IndustryRadar will publish an English-language special edition focused on the Nordic construction market to coincide with the fair. Furthermore, IndustryRadar will prominently feature its own stand at the fair (hall 6, stand 084), representing the sole Nordic medium company in attendance.

“This type of partnership is a way to confirm that Intermat is making a return after six years. A lot has changed during this time. The emphasis on sustainability issues is now completely different, which will be evident at the fair. We are also reaching new types of visitors, such as sustainability managers in the construction and civil engineering industry,” explains Christophe Lecarpentier, head of the Agro Equipment and Construction division for Intermat’s organizing body, the Comexposium Group.

The 2024 edition of Intermat is anticipated to draw more than 170,000 visitors from over 165 countries. It aims to emphasize the industry’s strides towards achieving net-zero emissions, showcasing innovations, energy solutions, recruitment strategies, and rental services. The fair will also incorporate the World of Concrete event, further enriching the educational and industry-insight offerings.

Lundros and IndustryRadar are excited to play a pivotal role in this international event, demonstrating their commitment to promoting sustainability and innovation within the construction industry.