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MedUniverse’s Anna Norin shares her thoughts on entrepreneurship in Breakit’s live webcast

Press Release   •   Apr 11, 2016 11:00 CEST

Today April 11th, Anna Norin, CEO and Founding Partner of MedUniverse, is participating in Breakit’s live webcast from the event Telia Connect2Business. Anna will share her thoughts on entrepreneurship and business development within the digital arena, based on her extensive experience from start-ups working in both the B2C and the B2B segment. How to endure challenges as an entrepreneur and how to create a sustainable business idea and build customer engagement are some of the learnings that Anna will share and discuss in the webcast.

Anna Norin, former CEO of Tasteline, founded MedUniverse in 2008 together with Anna Omstedt Lindgren, shifting business models in 2012. MedUniverse has developed a web based patient case software, customized for the pharmaceutical and med-tech industries, as a means for effective and engaging information and education around patient cases towards doctors, other HCPs and/or patients. The long run goal is improved patient outcomes through up to date, shared knowledge among the different life science stakeholders. Currently, over twenty international pharmaceutical companies are subscribing clients.

For further information, please contact:
Anna Norin, CEO and Founding Partner MedUniverse; anna.norin@meduniverse.com, +46 (0)70 432 39 15

MedUniverse offers the life science industry an easy-to-use patient case software bridging the information gap to healthcare professionals. In the long run, well-informed decisions improve patient outcomes.