MOVS® redefines mobility with comprehensive offering – unique on the Scandinavian market

Mobility pioneer MOVS® is now taking a significant leap forward by integrating Elcykelvaruhuset and Urban Benefit into its offering – establishing Sweden’s first and most flexible multi-solution platform for bikes. The business areas now encompass the production of e-bikes, sales through MOVS® Store, e-bike subscriptions via MOVS® Club, and employee benefit bikes through MOVS® Benefit. With this broad and innovative offering, MOVS® aims to make bike commuting accessible to everyone in Sweden – an initiative expected to drive 60% customer growth as early as 2025.

MOVS leads the way in meeting the modern demand for a flexible bike offering

The popularity of e-bikes continues to grow, with more Swedes choosing to commute by bike – even during winter. As cities invest in bike-friendly infrastructure and the trend of renting over owning gains momentum, the demand for flexible bike solutions has significantly increased. MOVS® is meeting this demand with its new position as Scandinavia’s first one-stop-shop for everyone who wants to cycle, offering innovative and adaptable solutions tailored to modern commuting needs.

"Over the past five years, we’ve witnessed a clear shift in consumer behavior – with traditional ownership giving way to flexible solutions like subscriptions and benefit bikes. With our new offering, we are strengthening our vision to make bike commuting accessible to everyone, regardless of their needs", says Mikael Klingberg, CEO of MOVS.

MOVS anticipates growth across all business areas in 2025, projecting a 60 percent increase in its customer base. Employee benefit bikes are expected to drive the largest share of this growth. Currently, more than 250,000 employees in Sweden already have access to benefit bikes through MOVS® Benefit.

Beneficial for both people and the environment

Since 2005, MOVS® has stayed true to its vision: to inspire more people to cycle, regardless of weather or season. Cycling offers numerous benefits – it’s cost-effective, environmentally friendly, and promotes health through regular exercise and fresh air. With an e-bike, longer distances are easier to cover, and carrying heavy loads becomes more convenient, making cycling an accessible and sustainable choice for many.

"We are pleased to see more people recognizing the benefits of e-bikes. I am confident that this is just the beginning of their rise, and I am very proud that MOVS continues to drive this important development forward with flexible solutions for everyone", says Mikael Klingberg.