Baluba Branded Content becomes Nice One

Baluba Branded Content changes name to Nice One and adds six new employees.

– We have seen a huge growth in branded entertainment and digital productions in our Swedish companies lately, and have decided to gather all this effort in one company to stand as strong as possible in this area. Nice One will strengthen Nice’s position as market leader when it comes to storytelling in the Nordics, Morten Aass, CEO of Nice Entertainment Group, says.

– Baluba Branded Content is a company with at strong history and exiting prospects for the future. With this expansion we will be able to accelerate growth significantly, says Anna Hammerlid Tollesson.

Anna was previously employed at Evoke Gaming (Bonnier), and has earlier worked at nice as a Business Developer.

In addition to the new MD, Sebastian Ljung is appointed to Commercial Director (previously employed at MTGx), Joel Edström will take the role as Head of Partnerships (previously employed at MTG TV), Ella Grundel (previously employed at TV4 ENT.) as Commercial Project Manager, Andreas Bastin as Commercial Project Manager (previously employed at Sweden’s Chamber of commerce in Los Angeles) and Alexander Gustafsson will be Executive Producer (previously employed at Baluba TV).