Stockholm, 30 August 2018 – Nymans Ur 1851 and Rolex are pleased to announce the inauguration of a new Rolex shop-in-shop.
Nymans Ur 1851 is located at the heart of Stockholm’s most iconic street, Biblioteksgatan, and with a new facelift and the addition of a Rolex shop-in-shop, it pays a tribute to the timelessness and perfection of the Swiss watch brand.
“We are delighted to celebrate the inauguration of the Rolex shop-in-shop at Nymans Ur 1851. We are honoured to have had the opportunity to work with Rolex since 1981, and to be able to collaborate on bringing to Stockholm Rolex’s newest shop-in-shop experience,” said Charlotta Eriksson, CEO of AB Nymans Ur 1851.
The shop-in-shop offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand, which has been setting standards in watchmaking for more than a century.
ENTERING THE WORLD OF ROLEX
Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings.
Sensitive lighting accentuates the beauty of a selection of Rolex models in display cases lined with beige leather with bronze trims.
A striking emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize a refreshed colour palette. The walls mix textures from walnut brown wood to beige-coloured stone.
ABOUT NYMANS UR 1851
Following its establishment in 1851, family-owned Swedish company Nymans Ur quickly became a renowned destination for luxurious and memorable retail experiences for watch and jewellery connoisseurs. Today, AB Nymans Ur 1851 has a well-established presence in Sweden, with four stores located in Stockholm and Västerås, including its flagship boutique in the heart of Stockholm at Biblioteksgatan 1. AB Nymans Ur 1851 prides itself on providing luxurious, personal service paired with exceptional product expertise. The company also provides a full range of after- sales services at its authorised Rolex service centre and guarantees high-quality, fast and precise servicing and restorations of timepieces.
AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE
Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Through philanthropic programmes and a broad palette of sponsorship activities, Rolex is also actively involved in supporting the arts, sports and exploration, and encourages the spirit of enterprise, as well as the conservation of natural environments.