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Maria Olofsson Karemyr, Brand Manager and Tobias Strålman, Design Lead.
Maria Olofsson Karemyr, Brand Manager and Tobias Strålman, Design Lead.

Press release -

Offecct’s new recruits relish future challenges

Since Offecct became a part of Norway-based corporation Flokk, the design-oriented company has been given new opportunities to evolve. The new setup was finalised in August this year, with Maria Olofsson Karemyr as Brand Manager and Tobias Strålman as Design Lead. Together they will continue to develop products with a high degree of innovation on the planet’s terms.

Tobias Strålman has a background as an industrial designer and has previously worked on design and product development for kitchens and white goods. In his new role as Design Lead at Offecct, he will be focusing on developing new products in partnership with the company’s development department and external designers. Sustainable solutions with a strong visual identity, positive material choices and exceptional design are his top priority.

“Offecct’s products must feature a high degree of design content and be of outstanding quality in order to stand the test of time. We are simultaneously taking a strategic approach to work to identify areas where we need to enhance our product offering. This is being done in close cooperation with our design council, whose members include, among others, the long-serving Eero Koivisto,” explains Tobias.

Maria Olofsson Karemyr has a lengthy background in the design world and worked most recently at Kosta Boda. As Brand Manager she will be responsible for Offecct’s marketing platform, product strategies and development of the company’s communications. One of the challenges associated with a rapidly changing world is recognising what drives development forward, without compromising on eco-friendly production and a sustainable end product.

“By continuing to be a company that generates sustainable designs using renewable and recycled materials, we want to increase the focus on behaviour; how we use, re-use and share the resources and products that already exist. Regarding waste as a raw material is more or less a given, and it’s essential for development at the current time,” says Maria Olofsson Karemyr.

Offecct’s continued involvement and desire to advance development is intended to influence people and change behaviours. The world is already full of products, and Offecct does not want to add to this surplus. Instead, the company wants simply to supply furniture that is of real value to people and architecture.

“We regard Offecct as a force to be reckoned with when it comes to issues such as these, both locally and globally. Our aim is to continue contributing to this debate at all levels. Through internal initiatives and various design courses, and through discussions with architects, clients, designers and all other consumers of Offecct’s furniture in a variety of public forums,” concludes Maria.

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About Offecct
Offecct AB is a entrepreneur-led company with its headquarters and production in Tibro, Sweden. The company was founded in 1990 by Kurt Tingdal and Anders Englund. The group has 75 employees and sales of SEK 180 million. The business is run in own premises which have a total area of around 20 000 m2. The company has showrooms in Stockholm, Gothenburg, Malmoe and Tibro (SE), Oslo (NO), Copenhagen (DK), London (UK), Amsterdam and Rotterdam (NL), Düsseldorf and Munich (DE), Milan (IT), New York (US) and Singapore (SG). Offecct is since 2017 a part of the Flokk - the market leader in the design, development and production of workplace furniture in Europe.

About Flokk
Flokk is the market leader in the design, development and production of workplace furniture in Europe. Flokk is the proud owner of product brands HÅG, RBM, RH, Gifoflex, Malmstolen, Offecct, Profirm and 9to5 Seating. About 2 500 employees work together to realize the vision of the Flokk company: Inspire great work. Head office is in Oslo, Norway and production units in Røros (Norway); in Zwolle (the Netherlands); in Koblenz (Switzerland) and in Tibro and Nässjö (Sweden). In addition, Flokk keep sales offices in Norway, Sweden, Denmark, Germany, Belgium, the Netherlands, UK, France, Switzerland, Dubai, Singapore, USA, China and Australia. Flokk products are sold in more than 50 countries. In 2018 the total turnover was close to NOK 3 billion.

Press contacts

Maria Olofsson Karemyr

Maria Olofsson Karemyr

Press contact Brand Manager +46 701 49 10 81
Elin Ingblom

Elin Ingblom

Press contact Marketing & PR Coordinator Request images & samples +46 708 72 02 15

The Offecct collection enable the creation of interiors that stimulate creativity and communication between people.

As Offecct is a design company, the highest level of design in every detail is the basis of our operation. To us it´s not enough to launch another chair or sofa into the market. We want to add other qualities in addition to aesthetics with every new product that we releases. This ambition is the core of the Offecct Lifecircle philosophy.

Our passion lies in developing design for meetings between people. Our craftsmen and women, raised in a strong local furniture-making tradition, collaborate with leading international designers to create solutions that inspire creative discussions and stimulate the sharing of thoughts and ideas.

We are also convinced that we can and must have a positive impact on the world around us. This is why it is only natural for us to be sustainable in everything we do – environmentally, socially and financially. We call our philosophy Offecct Lifecircle.

543 21 Tibro