World Sleep Day 2012 – “Breathe Easily, Sleep Well’

Philips and the World Association of Sleep Medicine join together to raise global awareness of the importance of sleep.

Royal Philips Electronics will join with the World Association of Sleep Medicine (WASM) as an official sponsor of World Sleep Day 2012, held on Friday, March 16. This year’s theme– ‘Breathe Easily, Sleep Well’ – centers on raising awareness of sleep disorders that affect a person’s breathing, such as obstructive sleep apnea (OSA).

– Philips is pleased to partner with the World Association of Sleep Medicine for World Sleep Day 2012 to build awareness and understanding around disorders that affect the quality of sleep, including obstructive sleep apnea, said Dr. David White, chief medical officer for Philips Home Healthcare Solutions and a professor of sleep medicine at Harvard Medical School.

– Philips offers a wide range of sleep-related products and solutions, from diagnostic tools through to patient-centered sleep therapy devices, to enhance the quality of sleep and improve the health and well-being of our customers and patients around the world.”

One of the most common sleep disorders, OSA affects approximately five to six percent of the adult population and two to three percent of children. It is characterized by a narrowing or closing of the upper airway, which obstructs breathing during sleep. More than two-thirds of all people with sleep apnea are not diagnosed and if left untreated OSA can increase the risk of other serious chronic conditions such as diabetes and heart disease.

– The effects of sleep disorders should not be underestimated, said Allan O’Bryan, executive director of WASM. Most sleep disorders are treatable, yet far too many individuals do not seek professional help. Philips and WASM continue working to help those with sleep disordered breathing manage their conditions and lead healthier lives.

Philips is a pioneer in science-based sleep solutions, which are a strategic element of the company’s commitment to provide innovative solutions for the home. Through Philips Respironics, a global leader in the sleep and respiratory markets, Philips provides medical sleep products, especially for people suffering from OSA and those who seek to improve their quality of sleep. To educate people on the risks, diagnosis and treatment options for OSA, Philips Respironics launched an OSA educational program on featuring an interactive OSA risk assessment "sleep quiz."

More information about Philips sleep and respiratory care.

For further information, please contact:
Käthryn Cars
Corporate Communications Philips Nordic
Tel: +46 8 598 520 22
E-mail: kathryn.cars@philips.com

About the World Association of Sleep Medicine
The World Association of Sleep Medicine (WASM) is committed to researching and solving sleep problems in children and adults alike. It dedicates its efforts in 2012 to educate the world on important sleep topics, including improving the sleep of both adults and children. World Sleep Day events will take place primarily online at www.worldsleepday.org, featuring educational videos, education materials, and public service announcements.