Ny Cykel kollektion med triathleten Annie Thoren!
En ny cykelkollektion i limiterad upplaga där vi hyllar klassikern "leopard" i guld och svart. Fotona är tagna av Jeff Thoren och cyklist är triathlenen och nyblivna mamman Annie Thoren, nu aktuell som expertkommentator i OS studion.
Designed in Sweden.
Every pattern and product is developed from scratch in Sweden, made with luxury performance fabrics from Italy and produced
Heaven is here!
New Drop - Heaven Collection - Freedom for Women The collection contains of leggings, crop top, swimsuit and bikini. For women who love adventure, where hard core sports meet fashion, where details and style goes hand in hand with functionality. Design in Sweden and produced in Europe.
Virtuellt triathlonlopp lockade 500 kvinnor runtom i Sverige
Det blev folkfest och rörelseglädje när den ideella idrottsföreningen Team Power Woman Athletic Club den 7-9 augusti organiserade ett virtuellt triathlonlopp. 500 deltagare runtom i Sverige, genomförde, på sitt sätt och i sin takt, de tre grenarna i triathlon; simning, cykel och löpning.
TEAM Power Woman & WaterAid för jämställdhet och rent vatten
I mars 2020, mellan den internationella kvinnodagen den 8 mars och världsvattendagen den 20 mars, deltar Team Power Woman i kampanjen March for Water tillsammans med WaterAid. Kampanjen – en fysisk marsch mellan Malmö och Luleå – har som syfte att bidra till en jämställd värld genom att se till att kvinnor som lever i nöd får tillgång till rent vatten.
Power Woman Skips Black Friday Sale – Promotes Reuse
There will be no Black Friday sale at Power Woman this year. Instead, the company wants to encourage the circular economy by promoting its buy-and-sell Facebook group Pass Your Power Forward. This is a place for women to give away, trade, buy or sell their used Power Woman sportswear, thus giving the durable garments a second life while also sparing the environment.
Power Woman Announce a New Range of Eco-Friendly Sportswear
Power Woman believes in the power of women and the power of nature. Therefore, we are prouder than ever to announce a new range of eco-friendly sportswear. The Mother Earth collection is made from 80% recycled PET bottles, for a more sustainable planet. The collection is inspired by the 4 natural elements and nature forces: Earth, Air, Water & Fire.
From Preventive Cancer Surgery to the Birth of a Sportswear Brand
From Preventive Cancer Surgery to the Birth of a Sportswear Brand
Anna Wretling, founder of the Power Woman brand, started training at age 38 following a preventative cancer operation. With her mother and aunts having been afflicted by breast cancer, the risk the same thing happening to Anna and her cousins was also extremely high. She therefore opted for preventative surgery to improve qua
Power Woman Offers Sportswear on Loan Ahead of Races to members of Non Profit Team Power Woman Athletic Club
Power Woman wants to encourage more people get into triathlon, but unfortunately, getting started comes at a rather high cost. This situation is something that the brand wants to amend by means of, for example, free exercise programs and free membership in its Athletic Club and now free use of Power Woman cycling and triathlon sportswear for two weeks.
Cloud Leo - Power Woman Newest Exclusive Collection
We are proud to introduce or latest collection – CLOUD LEO. Because we love animal patterns and leopard patterns in particular, we were looking for a unique and new variant. We found it in the very unusual tree leopard "clouded leopard". The tree leopard lives in inaccessible areas, mainly in rainforests, in eastern Asia. Like a cloud leo, take pride in being the unique creature you are.
Team Power Woman Athletic Club - A few words from the founder, Anna Wretling
Power Woman is so much more than sportswear, together we make a team of individuals whose drive, and main goal is to support each other. I really wanted to create a loving community where everyone always feels welcome. It’s not important if you are a professional or a beginner. The only ”requirement” I have, is that we are kind to each other.
"Mother-daughter" collection in favourite colors 💞+💚 SOLD OUT in 2 hours
Founder of Power Woman, Anna, and her daughter Wilhelmina made a small "mother-daughter" collection in zebra patterned tights in their favorite colors 💞+💚 that SOLD OUT in 2 hours.
Wild Collection new product drop
Our new collection, which includes a wide variety of sportswear, will be released in limited sets during the summer of 2019. The first two sets have been incredibly successful, with some prints selling out in the first weeks. BE WILD IN MIND AND BOLD IN APPEARANCE - BE A POWER WOMAN
Power Woman releases LIMITED EDITION - BLUE ZEBRA - TRIATHLON SUIT
LIMITED EDITION - BLUE ZEBRA - TRIATHLON SUIT 🦓💙 We created a triathlon suit for Swedish long-distance professional triathlete Åsa Lundström according to her wishes in design and function. At the same time we made a top functional and stylish suit in a exclusive ’look-alike’ edition for a few lucky ones to rock the races in this season.
Power Woman special edition triathlon suit made for professional triathlete Åsa Lundström
Power Woman new special edition triathlon suit made for professional triathlete Åsa Lundström. The triathlon suit is hand printed with zebra in black and blu, a black panther on the back and typical kurbits flowers from Swedish County Dalarna. ”We wanted to create something together with Åsa that symbolized her. She sent us tre wishes : 1. Kurbits 2. Panther 3. Blue and yellow.
The Extreme Athlete Who Walks Her Own Path
If you follow her on Instagram, you will see how she crawls up slopes, balances on bridges, tests ballet and does yoga exercises with her children. Ticking an Ironman off the list is only a part of the great training puzzle. – I was one out of seventeen women who reached the summit in the Norseman (the world's toughest extreme triathlon). It was something I'll never forget, says Anna.
Extremidrottaren som går sin egen väg
Vid 38 års ålder kunde hon knappt lyfta ett mjölkpaket. Sju år senare har Anna Wretling både genomfört en Ironman och kämpat sig upp till Gaustatoppen.
Power Woman Sets Foundation for International Growth
In its ongoing effort to empower women globally, premium sportswear brand Power Woman is proud to announce the addition of several industry experts to the team. Each bring documented strengths from their respective areas of expertise to enable the brand's international growth.
We are ready to open up our shop window to the world
– My company is scalable. I own the brand, the entire production and the customer base. My vision is boundless and my business model is therefore worldwide. Products are sold around the clock and the garments are not season-bound. The global potential is enormous, says Anna. An initial experiment, now a full-time job has important purpose: to show and advance the enormous power of women.
Nu öppnar vi vårt skyltfönster mot världen
Det började med leopardmönstrade träningstights, ett löparlinne med texten ”you have just been passed by a Power Woman och zebrafärgade triathlondräkter. Idag spottar tillväxtföretaget ut nya kollektioner varje månad – och har kikarsiktet inställt på världen.