Propellerhead Software and Amplify Sweden Announce Partnership to Support Early Stage Swedish Music Tech Companies

Pressmeddelande   •   Jan 29, 2018 09:34 CET

STOCKHOLM, 29 January, 2018: Amplify Sweden, Sweden's first music tech incubator, has announced a partnership with music tech company, Propellerhead Software. The partnership provides Amplify with valuable global industry leading expertise within music software, interfaces and technology. Propellerhead will provide mentorship and support to Amplify´s music tech incubator companies, to help build Sweden's new generation of music tech success stories.

Since Amplify's launch in 2017, Amplify has built a network of strategic partners to provide guidance, services and industry expertise to early stage music tech startups in Stockholm. These partners include Sony Music, Swedbank, KMH, Sting and Invest Stockholm. As a new partner, Propellerhead reaffirms its mission of empowering music makers all over the world with technology.

"We’re looking forward to be working with people facing the same challenges we did in our early days," says Ernst Nathorst-Böös, Propellerhead Software founder and CEO. "Stockholm and Sweden has such an amazing pool of talent in the fields of music and technology and we’re thrilled to be working with Amplify to help music innovators across the first hurdles on their journey."

Amplify Sweden CEO, Åsa Otterlund adds, “This partnership with Propellerhead underlines Amplify's commitment to building a valuable support network and finding the best partners foriour early-stage music tech incubator companies.”

About Propellerhead Software

Formed in 1994, Propellerhead Software is a privately owned company based in Stockholm, Sweden. Renowned for its musician-centric approach, Propellerhead has created some of the world’s most innovative music software applications, interfaces and technology standards. Musicians, producers and the media have praised Figure, Reason, ReCycle and ReBirth applications for being inspiring, great sounding and of impeccable quality. Technologies such as ReWire and the REX file format are de-facto industry standards, implemented in all major music software. Today, Propellerhead’s products are used all over the world by hundreds of thousands of professionals and enthusiasts for all kinds of music making.

About Amplify Sweden

Amplify Sweden is Sweden's first music tech incubator located on the KMH campus with a focus on early stage companies that blend music and technology in innovative ways. Amplify Sweden’s founding team consists of prominent members of Sweden's technology, investment and music communities including Andreas Liffgarden, David Stenmarck, Martin Gemvik, Åsa Otterlund and Karl Mikael Cakste. Since its inception in September 2017, we have accepted 3 incubator companies and have used our industry expertise and strategic partnerships to provide guidance and support.


For further information, please contact;

Åsa Otterlund,, +46-70-299 1550

Ernst Nathorst-Böös,