Altia to accelerate Caliente’s growth in Norway

“Caliente is all natural, organic and low on sugar. Still, it has lots of character and truly gives you a new kind of drinking sensation,” says Linda Lysåker, Key account manager Retail at Altia Norway. “Following consumer trends, we always look for exciting brands suitable for our purpose “Let’s drink better”. Caliente is exactly such a brand and a great addition to our current range”.

Altia is the leading company within the wine and spirits markets in the Nordic countries, Estonia and Latvia. They produce, import, market, sell and distribute beverages both for retail and Horeca. Caliente has been very well received in Norway since entering in 2016, and the partnership with Altia will certainly help to take the brand to a new level, continuing to position it as the premier non-alcoholic option for grown-ups.

According to data from Norwegian welfare research institute NOVA (www.nova.no) as much as 9 out of 10 teenage students in Norway claim they have never been drunk! Because, just like in other urban hubs around the globe, it’s simply becoming out of fashion to drink alcohol.

“Altia offers a strong and versatile portfolio of their own and international partner brands. We feel very confident that they will scale the growth of Caliente in an excellent way”, says Thomas Adner, Caliente’s founder.

Until now Food Evolution, run by passionate Swedish chef Magnus Morveto and his skilled team, has been the distributing partner. They have successfully got top Oslo outlets like Karusell, Bon Lío and the morning rave concept Morning Beat, and many more, to stock the drink. Food evolution will continue their work as brand ambassadors for Caliente.