ELEIKO AND STAGES PARTNER UP

Eleiko has over the last years seen a steady growth in its distribution business. The addition of Stages in the portfolio strengthens Eleiko’s position as a full solution provider for the health and fitness sector in the Nordics. Complementing its own range of products with brands that share the same values is of great importance to Eleiko. Eleiko’s CEO Erik Blomberg says,

“We are thrilled to partner with Stages and bring their exciting products to the Nordic market. Stages have grown tremendously in a short period of time and are already established in many prominent fitness clubs worldwide. Eleiko and Stages both share a professional sports heritage – Olympic weightlifting and cycling, respectively – as well as a clear focus on education alongside the equipment. Together we can offer unique solutions centered around quality and performance to the fitness market.” Erik Blomberg, CEO Eleiko.

Under the terms of the agreement, Eleiko will employ its sales and marketing expertise to distribute the Stages range of products including three different models of indoor bikes and the web-based data analysis tool Stages Flight. Since the introduction in 2015 Stages, Indoor Cycling has seen a remarkable growth worldwide and are now looking forward to increasing the market share in the Nordics.

Vice President of International Sales at Stages, Paddy Murray explains,

“Stages is delighted to partner with an established partner like Eleiko in the Nordic region. As both premium manufacturers, we have many shared values and a deep understanding of the commercial fitness industry and what it takes to be successful. Eleiko has spent years developing deep and long-lasting relationships with quality products, world-class training, implementation and customer support. We are excited about the future and look forward to a very successful partnership.”

Stages Cycling is the #1 largest producer of power meters in the world, including both its indoor and outdoor meters. The power meter is invaluable in monitoring the performance on of both outdoor and indoor bikes.

"Stages Cycling powers ambitious cyclists, both indoors and outside. We will continue producing the highest quality products that support all cyclists as they step up to their best performances, as well as educating cyclists on how to achieve the results they seek.” Jim Liggett, Stages Owner & CEO.

About Stages

In 2012, the Stages Cycling brand launched with the release of its uniquely designed power meter for outdoor bikes. The Boulder, Colorado facility houses a full production line that builds power meters and outfits alloy and most recently carbon crank arms with the meters. The Stages brand's global reach is fueled by its partnership with several world champion cycling teams and professional cyclists, including Team USA and 4-time Tour de France winner Team Sky. Stages Cycling products currently sell in more than 50 countries with a presence in over 5000 bike shops globally. In 2017, Stages Cycling added two new products to its outdoor suite: Stages Dash, a cycling head unit, and Stages Link, a cloud-based automatic coaching and power meter data analysis program.

Stages Cycling continued its global growth endeavor with the introduction of the SC series of commercial indoor cycling bikes in 2015. The SC bikes feature proprietary innovations like FitLoc adjustments and SprintShift, as well as the Stages Power meter that utilizes the same technology featured in the outdoor power meter. SC bikes can be found at all types of facilities around the world, from large club chains like Life Time Fitness and David Lloyd Leisure to private cycling studios. Also in 2017, Stages Cycling acquired an innovative group display technology called VismoX and rebranded it as Stages Flight.

Stages' education arm, called Stages Cycling University, is dedicated to educating customers about the benefits of using power meters in a fitness environment and successfully implementing group display technology. Well known to outdoor athletes and cyclists, the application of power meters in group cycling classes is a relatively new concept indoors.

For more information contact:

Paddy Murray, VP of International Sales and Marketing, Stages

Mobile: +1 781 206 4376

Anders Eriksson, Area Manager Northern Europe, Eleiko Group AB
Mobile: +46 704 71 73 73