SMALL BRAND - BIG ATTITUDE

Frances and Fred is a new brand for luxurious indoor shoes and slippers for both men and woman. All shoes are made with and unique combination of Comfort and design.

“I want to make something that I would buy. I want to make something that is Responsible, Stylish and well Designed with a bit of an Edge or a twinkle in the eye. I want to make something that is a Challenger on the market and that makes a difference in people’s lives”

-Terese Djulstedt, Founder and Designer

In 2008, Terese, an expecting mother at the time, wanted her feet to feel a little more dressed up and a little more comfortable. She was spending time in the family home, waiting for their first child to be born and had grown tired of the same old soft slippers or big woolly indoor shoes that were the only thing she had access to buy and wear.

She realized that that there was a vast gap in the market and there was a need for a product that covers all bases of the modern woman/man/couple. She saw a great potential for casual footwear and clothes that is stylish, fashionable and comfortable. However; that alone would not be enough for her. She felt that any brand of this kind needs to speak to the world and the market, as she would like to be spoken to. She values good craftsmanship, that her purchases have little or no carbon footprint. She selects her purchases based on the security that it is produced fairly and offers sound livelihood to everyone involved in the production, packaging and the transport. She makes decisions on how well waste is managed and how people are treated. All this factors embody what is “Frances and Fred”. Consciousness, effortless design and a mind to make informed choices in their everyday lives.

Our products reflect a casual yet contemporary lifestyle. We have created a shoe to make you feel stunning at home.

We work closely with the manufacturers to create the perfect, innovative indoor shoe. The trademark of every Frances and Fred shoe is the look and feel; we have combined support, softness and style. Below, we breakdown what makes the shoe unique:

• The shoes are fitted with a cushioned inner sole with memory foam padding and a metatarsal pad. This will relieve pressure and add softness, support and will make you feel comfortable all day long.
• The outer sole has a rubber patch on the front to reduce noice and to avoid the shoes to be slippery.
• Extra soft rubber heel for even more comfort

We seek the highest quality materials to deliver products that are long lasting and empowering. Our manufacturers are handpicked and selected by us to establish long-term relationships.

Frances and Fred is a small brand with a big attitude. We are a market challenger who cares about those who care. We want to hang out with you who are curious about the world around you, open minded and conscious in your life. YOU are in the center of our story.