OFFICIAL ANNOUNCEMENT

"For HENRI LLOYD this partnership means a huge amount and of course are we very proud to cooperate in development projects together with one of the world's most successful sailors and the British America’s Cup team" says Magnus Liljeblad CEO of Henri Lloyd Group Ltd.

“We see that a new form of sailing is emerging and through this partnership we will follow the INEOS TEAM UK sailors and their needs to perform during racing, we can then take these experiences into our product development process for future collections “, continues Magnus Liljeblad.

"For many years, I have sailed in HENRI LLOYD clothing and I know that HENRI LLOYD have provided the best performance products on the market. We are currently entering a new phase with new boat designs and new demands on performance. It is incredibly beneficial to have HENRI LLOYD`s designers working with the team to come up with new innovative performance solutions which will enable us to reach our optimal performance on the water “, says Sir Ben Ainslie.

”The partnership with INEOS TEAM UK is exactly what we want HENRI LLOYD to stand for. Working with Ben and the British America’s Cup team and developing the best performance clothing to help the team become successful in bringing the Cup back home to Britain”, says Hans Eckerström, chairman and controlling shareholder of Henri Lloyd Group Ltd.

As an official partner to challenge team INEOS TEAM UK to 36TH Americas Cup, HENRI LLOYD will deliver performance clothing to the entire INEOS TEAM UK team including performance
wear for the sailors. The partnership extends to March 2021.

ABOUT HENRI LLOYDwas created by Henri Strzelecki, a Polish soldier during World War II who settled in Manchester after the war. As an engaged sailor in the 1960s, Henri realized the potential of a local nylon material called Bri-Nylon. Henri Strzelecki was the first to use the technical material in the clothes for sailors. Innovative ideas that Henri was the first to wear was nylon zipper and one of the first manufacturers to use GORE TEX in jackets. HENRI LLOYD was created in 1963 and had its headquarters in Manchester through June 2018 when the company got new owners. Henri Lloyd Group Ltd is the English parent company controlling the group with offices in Manchester and four retail stores along the English coast. Since September 2018 Henri Lloyd also has its the head and service office in Sweden is located near the sailing metropol Marstrand, Sweden.

ABOUT THE AMERICAS CUP

The America’s Cup is the oldest international sporting trophy in the world, pre-dating the modern Olympics, the Ryder Cup and the World Cup.
The Cup originated in 1851 when Queen Victoria and Prince Albert hosted the Great Exhibition, to showcase the best of British technology and excellence to the world. They invited the New York Yacht Club to send over a vessel that would represent American shipbuilding prowess and compete against the British fleet in a race around the Isle of Wight.

After winning the trophy, the United States embarked on what would become the longest winning streak in the history of sport, a 132-year stretch of domination. The Cup has only been won by four nations in its history: USA, Australia, New Zealand and Switzerland. A British entry has never won the America’s Cup.

INEOS TEAM UK

INEOS, one of the world's largest manufacturing companies, has formed INEOS TEAM UK to challenge for the 36th America's Cup to be held in New Zealand in 2021. INEOS has partnered with Sir Ben Ainslie, the most successful Olympic sailor in history, to skipper INEOS TEAM UK. The team will represent the Royal Yacht Squadron's affiliated club, Royal Yacht Squadron Racing, to take on the greatest challenge in sport. INEOS TEAM UK will use its world class technologies and manufacturing know-how to develop an internationally competitive race boat, giving the best possible chance to bring the oldest international sporting trophy and sailing's premier contest back to Britain for the first time.

Magnus Liljeblad
CEO at HENRI LLOYD GROUPLtd.magnus.liljeblad@henrilloyd.com

INEOS TEAM UK media@INEOSTEAMUK.com