Kodexe establishes new digital platform solution for the Beijer Electronics group

In August 2014, Kodexe teamed up with Beijer Electronics to embark on a highly exciting journey. The goal? An easily administrated, corporate-wide platform solution with new ways of utilizing digital technology to support and grow business.

With key systems and integrations in place, and with the successful launch of the first (global) website, Kodexe and valued solutions partners Sitecore and inRiver can only conclude that the project has been – and will continue to be – hugely successful. 

Interested in reading the full case in Swedish? Please visit our website: http://www.kodexe.se/Cases-och-Koncept/Beijer-Electronics

Beijer Electronics IT-infrastructure had spun out of control: An arrangement of numerous tailored and independent ERP and CMS solutions and a total of 20 global websites was preventing them from acquiring global business overview. It was time to introduce a new set-up, where a few standardized systems would be integrated to function on a global basis.

The plan was to abandon the old IBM Lotus Notes- and Domino technology in favor of a Microsoft-centric stack, and IFS had already been established as new global ERP. In consultation with Kodexe, it was decided that the Sitecore Experience Platform would be introduced as the new global web CMS. Apart from being a highly suitable platform for integrations, the Sitecore CMS would form an excellent foundation for forthcoming strategies involving personalized content across all marketing and sales channels. The embedded module Language Fallback would be crucial for smooth local market adaptations, and would allow for a radical cut-back in the number of discrete websites within Beijer Electronics.

At a later stage, Beijer Electronics will look into modifying its e-business site to become Sitecore-based and truly customer-centric. As a first step however, the existing e-business site will be integrated with Sitecore and IFS to facilitate orders and order history via customer web log-in.

inRiver PIM will become the new global hub for managing marketing descriptions, images and technical data. Being highly effective as well as flexible, the system will undoubtedly be apt for the sophisticated data structures needed to allow for local market adaptations of the product assortment. As a first step, inRiver PIM will populate public web as well as Beijer’s soon-to-be released web portal store for customized purchases of software applications. Integrations needed to be established between inRiver PIM and Sharepoint, in which is the software code for the apps was stored.

With website consolidation complete and integrations established, Kodexe equipped Beijer Electronics new website with a lead generator and a Global Log-In. In short, a single sign on is automatically created via strategic CTA:s, e.g. downloading newsletters or loading application demos. This allows the digital footprint of website visitors to be traced across markets and websites. Visitors and customers actively registering on the web will now have extended access to information and services via MyPortal.

“We’ve always had a really good relationship with Kodexe. They understand the business value of the integrations, they know what we can achieve with the platform, and they have really deep technical skills.”

Niclas Kristensson, Manager of Market Communications, Beijer Electronics

Feel free to have a look at the global site www.beijerelectronics.com, published in October 2015! (Guess who also was trusted with updating the user interface and web design?) A positive and enlightening collaboration continues, and will next result in the stepwise publication of local sites.

About Beijer Electronics:

Beijer Electronics is a fast growing technology company with extensive experience of industrial automation and data communication. The company develops and markets competitive products and solutions that focus on the user. Since its start-up in 1981, Beijer Electronics has evolved into a multinational group present in 19 countries with sales of 1 375 mkr 2015. The company is listed on the NASDAQ OMX Nordic Stockholm Small Cap list under the ticker BELE. www.beijerelectronics.se

About our solution partners:

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time. More than 4,600 customers—including American Express, Carnival Cruise Lines, easyJet, and L’Oréal—trust Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Local contact info: Barnhusgatan 3, SE-111 23 Stockholm, Sweden. info-se@sitecore.net

Sitecore HQ: 2320 Marinship Way, Sausalito, CA 94965, USA. sales-us@sitecore.net

inRiver is the market leader for simplifying Product Information Management (PIM), helping B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels. Our powerful inRiver PIM platform radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages.

inRiver HQ: Sodra Tullgatan 4, SE-211 40 Malmo, Sweden. sales@inriver.com