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Picadeli wins prestigeful innovation award in France
When the LSA Innovation Awards ceremony was held for the 38th time on December 13, 2017, Picadeli, the European leader of self-service salad, was rewarded by the LSA jury.
The Swedish company arrived to France in April 2017. The concept, already available in nearly hundred points of sale in France, is a food-tech solution which catches the retailers’ attention. While the demand on chilled ready-to-eat salad meals is still growing in supermarkets, retailers are looking for a turnkey solution to launch salad-bars. Since Picadeli offers a uniqe, patented salad counter and supplies a wide assortment of salad ingredients, they could be the solution the retailers have been waiting for. As David Bicheron, CEO of Picadeli France, says, "This award is evidence of our desire to use new food technologies to innovate and provide the French market with a quick, fresh and healthy lunch solution".
Consumers choose their ingredients themselves and pay a unique kilo price for the salad, at the cash desk.
The LSA Awards is an opportunity for companies in the retail and consumer sector to showcase their various initiatives, which have been pre-selected by LSA and reviewed by a jury of FMCG and retail experts.
"On behalf of all of Picadeli's team and our partners, we are very honoured to receive this Award which pay tribute to our vision to make healthy fast food available to as many people as possible. Our aim is to create smart food-tech to simplify the everyday work for our customers", says David Bicheron.
Further information: www.picadeli.com/fr / 04 88 607 607 / info@picadeli.fr
Ämnen
Picadeli provides food retail a full concept of self-service salad where the customer is offered everything from an innovative, fresh and tasty assortment to high-tech salad counters, support and service. In 2009, the very first salad bar was launched in Sweden with the ambition to change people's lunch behavior through a brand new way of buying salad. Today, the company has over 100 employees, is European market leader and can be found in more than 1500 stores around Europe. Picadeli has been part of the Greenfood Group, Nordic leader in healthy food since 2015. Find out more at www.picadeli.com
