ABURY EXPANDS AND APPOINTS NEW BOARD OF DIRECTORS

ABURY is a fair trade lifestyle brand that is pioneering the fashion industry by combining modern designs with traditional, old world crafts to create new luxury products while supporting artisans all around the world. In close cooperation with local craftsmen ABURY designs and produces high quality bags, shoes and other accessories that are sold in over 20 countries. All products are handmade and produced locally by the artisans. ABURY is a do-good company, certified as a B CORP and endorsed by German UNESCO commission, where 50% of the profit is re-invested back in the local communities.

After celebrating five successful years of growth, as well as opening a new flagship store in the acclaimed Bikini shopping mall in Berlin, ABURY is now taking the next step by appointing a professional board of directors as well as taking in external capital for future expansion.

The new board members are:

• Patrick Benjaminsson – Senior PR & marketing expert, founding partner and CEO of Red City PR, Patrick has previously served as Head of Communication for the Royal Dramatic Theatre in Sweden, Marketing Director of film company Sandrew Metronome and Business Area Manager for the publishing house Norstedts.
• Peter John Mahrenholz - Strategy Consultant, Founder of Das 18te Kamel & Komplizen, a Think Tank and Consultancy for Digital and Social Transformation in Berlin and Hamburg. Peter John is an expert for Corporate and Brand Identities. He has previously worked as Vorstand, Partner and Chief Strategy Officer at Jung von Matt AG.
• Per Sjödell - Board professional and strategist. Chairman of Nordic Morning Group, Identity Works and board member of Posti Group. Per is a founding partner of Red City PR and has previously served as Global Marketing Director for H&M, Chairman of Lindex and LYKO group as well as Managing Director of GANT, Fiskars and Pocket Shop.

“I am very excited to strengthen the ABURY board of directors with these very senior and experienced professionals at the same time as we are also taking in new external capital for our future expansion. ABURY will continue to enter new markets, mainly through our profitable e-commerce and bring our unique designs to a wider audience, while giving back and doing good in the local communities that we work with.” Says Andrea Bury, founder and CEO of ABURY.

For more information about ABURY and high-resolution pictures please contact Red City PR: patrick@redcitypr.com