Seafolly has launched a 'Magic Mirror'.

Seafolly has claimed an Australian first: the launch of an interactive smart change room mirror. Known as the ‘Magic Mirror’, it was debut at the brand's Westfield Bondi Junction on October 17.At the touch of a button, customers can tap into a virtual shopping experience with the interactive mirror. It provided on-screen sizing, color options and a concierge service enabling them to send messages to store staff from the changing room. The technology offered a non-invasive approach to size options, color choices and styling recommendations. Proving popular in Europe and North America amongst millennials, the Solos designed mirror also eliminates the need for manual stock takes, reduces shrinkage of up to 45%, and offers a new 100% stock accuracy in ‘real time’.