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Family fun, courtesy of the creative minds at Milajki and Radisson Blu Scandinavia Hotel Gothenburg
Family fun, courtesy of the creative minds at Milajki and Radisson Blu Scandinavia Hotel Gothenburg

Pressmeddelande -

On July 10th, Sweden's most photo-friendly, colourful and crazy hotel room opens!

A collaboration between Milajki Style FactOH!ry & Radisson Blu Scandinavia Hotel has resulted in a unique experience. One of the hotel's exclusive rooms has been transformed into a pop-up room which will surprise and delight all its guests. The interior of the room has been replaced by a colourful and specially designed environment where the hotel guests will have the opportunity to escape everyday life and step into a dream world full of magic.

The Milajki Style FactOH!ry phenomenon is currently in Gothenburg at a venue on Korsgatan, where you get the unique opportunity to visit an art installation designed as a setting for visitors to pose in photographs. You simply visit the selfie museum with your friends and let your creativity run free using the colourful backdrops, themed clothes and oversized props, capturing it all using your mobile phone. The photos are perfect for publishing on social media platforms like Instagram, TikTok, Snapchat and Facebook.

When Milajki Style FactOH!ry opened in Gothenburg a year ago, the idea of a collaboration to create a pop-up room started to form, says Daniel Jonzon, concept director at communications agency Revolve. The dream was to do this with Radisson Blu Scandinavia Hotel, but when we proposed the collaboration to the hotel we could not have imagined the positive response we received.

Jessica Rivle, who is hotel director at Radisson Blu Scandinavia Hotel, explains that they can see a trend among their guests who are looking for a new and more spectacular experience. We see the collaboration with Milajki as a stepping stone for a whole series of exciting pop-up events to come.

"I think the concept will fit the hotel perfectly and already during the planning phase we’ve received numerous phone calls from customers who want to book a night in the special room."

The pop-up room will be sold as a special package and the ticket price also includes tickets to Milajki's selfie museum on Korsgatan 14, which is only a few hundred meters from the hotel. The pop-up room accommodates up to four people and includes the hotel's well-known breakfast buffet.

Pierre Edström, who is responsible for the brand development at Milajki, comments:

“Our journey has just begun. Milajki Style FactOH!ry is currently in discussion with several partners at new destinations, including Stockholm, Copenhagen and Berlin. We see the collaboration with a global hotel chain as a fantastic opportunity to accelerate our expansion in Europe.”


Gothenburg-based Revolve is a Live Communication agency, which connects people and brands through spectacular events around the world. Revolve is part of More Alliance, founded in 2006, alongside Rubrik, Stark Film, Start Communication, Understandit, VEKST, Create and More PR. http://www.revolveconcept.com

Radisson Blu Scandinavia Hotel Gothenburg

Radisson Blu Scandinavia Hotel is located at Drottningtorget in Gothenburg and opened in 1986. The hotel has 355 hotel rooms, 38 of which are suites. The standard rooms are among the largest in Gothenburg and the hotel's famous Royal Suite measures a total of 160 sqm. Many great celebrities have stayed here during their visits to the city. Radisson Blu Scandinavia Hotel has a modern conference room with 16 meeting rooms including one large banquet hall with a capacity of 500 seated guests. In Radisson Blu Scandinavia Hagabadet Spa & Yoga Studio are located, which offer yoga classes, spa experiences and a gym. The hotel also has restaurants, bars, shops and a monitored garage with valet parking and electric car parking.

milajki Style FactOH!ry

Milajki Style FactOH!ry is a photo experience with styling in colourful concept portals offering digital content for shared enjoyment. http://www.milajki.com

The Milajki brand is part of StorytellingOH!, a creative studio where you develop visual communication and storytelling through collaborations with companies and other creators. http://www.storytellingoh.com

For further information & tickets:


Jessica Rivle

Hotel Manager at Radisson Blu Scandinavia Hotel


031 7585000

Pierre Edström

Director of opportunities & growth at Milajki


0702 07 83 42

Daniel Jonzon

Creative director at Revolve


0708 39 47 42



Om Radisson Blu Scandinavia Hotel
Radisson Blu Scandinavia Hotel är beläget vid Drottningtorget i Göteborg och öppnade 1986. Hotellet har 355 hotellrum varav 38 sviter. Standardrummen är bland de största i Göteborg och hotellets berömda Kungasvit mäter hela 160 kvm. Här har många stora celebriteter bott under sina besök i staden. Radisson Blu Scandinavia Hotel har en modern konferensavdelning med 16 mötesrum varav en stor bankettsal med kapacitet för 500 sittande gäster. På Scandinavia finns nyöppnade Hagabadet Spa & Yogastudio som erbjuder yogaklasser, spaupplevelser och gym. På hotellet finns även restaurang, bar, butiker samt ett bevakat garage med parkeringsservice och elbilsplatser.

About Radisson Hotel Group
Radisson Hotel Group™ is one of the world's largest hotel groups with eight distinctive hotel brands, and more than 1,400 hotels in operation and under development around the world. The Radisson Hotel Group portfolio includes Radisson Collection™, Radisson Blu®, Radisson®, Radisson RED®, Park Plaza®, Park Inn® by Radisson, and Country Inn & Suites® by Radisson.

Radisson Rewards™ is a global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offer exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.

Radisson Meetings place people at the heart of everything we do and treat every meeting or event as more than just a date in the calendar. Designed around three key commitments – Personal, Professional and Memorable – delivered through bespoke services, Radisson Meetings create successful and unique experiences for our guests.

More than 95,000 team members work globally for the Radisson Hotel Group and at the hotels licensed to operate in its systems.

For more information, visit:


Jessica Rivle

Jessica Rivle

Presskontakt General Manager 031-758 5000
Kari Mette Bergkvist

Kari Mette Bergkvist

Presskontakt Marketing Manager Marknadsföring, event 031-758 5000

Radisson Blu Scandinavia Hotel
Södra Hamngatan 59
401 24 Göteborg