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PALAIS AZIZA PRESENTS VIRTUAL ART EXHIBITION OF MULTIMEDIA ARTIST FIROUZ FARMANFARMAIAN AS FIRST STEP TO RE-OPEN THE HOTEL

Press release -

PALAIS AZIZA PRESENTS VIRTUAL ART EXHIBITION OF MULTIMEDIA ARTIST FIROUZ FARMANFARMAIAN AS FIRST STEP TO RE-OPEN THE HOTEL

We are happy to announce TRACES VR, the virtual exhibition of the art by the Persian multidisciplinary artist Firouz FarmanFarmaian, that is gracing the walls at Palais Aziza and Spa in Marrakech. The innovative concept is the start to a new beginning and sets the tone for the upcoming reopening of the hotel introducing a unique and holistic wellness concept completed by the combination of art and wellness which have always been the forefront of the hotel’s endeavours.

TRACES VR is the virtual reality inception of Firouz FarmanFarmaian's ongoing physical retrospective at the Palais Aziza augmented by the previously unreleased art-video traces soundwalk. The film takes us on a musical-narrative and visual voyage into FarmanFarmaian's memorial explorations within the walls of Marrakesh's fabulous Palais Aziza.

Set to Launch on Oct. 9th 2020 via a live ZOOM opening + viewing on the occasion of the Frieze London 2020, the artist will invite a panel of three guests including London based Middle Eastern Art Specialist Curator-Art Dealer Janet Rady, Rome based awarded Curator and Art Advisor Sveva Manfredi Zavaglia and Palais Aziza Marrakech Director Daniela Skopnik to present the exhibit.

Originally launched alongside the 1-54 Marrakesh Art Fair in February 2020 as an extension of FarmanFarmaian’s monumental installation at the Théâtre Royal on the Fair's Public Program - exhibits were graced by high profile viewings including her Majesty Farah Diba, Lady Penny Mountbatten and Vanessa Branson with a donation going towards Maryam Montague's Project Soar Foundation for young girl empowerment in Morocco.

Palais Aziza is now preparing to re-open the hotel and will at the same time launch a brand-new wellness concept in collaboration with renowned ILA Spa brand. “I am delighted to introduce my holistic treatments and healing concept to Palais Aziza”, says Denise Leicester, founder of ILA Spa.

“The inspiring collaboration with renowned multimedia artist Firouz FarmanFarmaian coupled with the holistic concept of ILA Spa and close collaboration with Denise and the ILA team, fulfils our aspirations to embark on a new orientation and journey for Palais Aziza that is dedicated to health and wellness and well-being for both our guests, staff and community”, says Daniela Skopnik, General Manager of Palais Aziza.

The virtual art walk and exhibition can be visited HERE

The actual exhibition can be visited HERE

The VR show on Artsy can be found HERE

For more information and high res pictures, please contact Red City PR: patrick@redcitypr.com

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Palais Aziza and Spa is a leading boutique luxury hotel, a hidden sanctuary set in two hectares of lush tropical gardens on royal grounds just minutes away from the Marrakech Medina. The 5-star palatial resort consists of 28 beautifully appointed rooms, suites, pavilions, and villas, spacious 700m2 spa facilities featuring Moroccan signature treatments and traditional hammams. Palais Aziza and Spa offers destination bars and restaurants with acclaimed chefs serving the best of Moroccan and international cuisine. 

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Patrick Benjaminsson

Patrick Benjaminsson

Press contact CEO & Founder Client Director, Press Relations +212664592062