Press release -
RLVNT Distribution and Twistboxes Announce Strategic Collaboration to Launch Werollit Across Key European Markets
RLVNT Distribution, a leading Nordic distributor of premium sports and lifestyle technology brands, is proud to announce a strategic partnership with Twistboxes to bring the exciting new lifestyle brand Werollit to five major European markets: Norway, Sweden, Denmark, Finland, and France.
This collaboration combines RLVNT’s deep market expertise and established distribution network with Twistboxes’ innovative brand development and marketing capabilities. Together, the two companies are set to establish Werollit as a must-have brand in the rapidly growing urban mobility and outdoor lifestyle tech category.
“We are thrilled to partner with Twistboxes and introduce the Werollit brand to our core markets,” said Totte Lindén Chief Commercial Officer at RLVNT. “This partnership aligns perfectly with our mission to deliver unique, high-quality products that resonate with today’s active and connected consumers.”
"At Twistboxes, we are passionate about identifying trends and developing innovations that meet tomorrow’s consumer needs. With Werollit, we are redefining urban mobility and offering a smarter, more flexible way to experience adventure. Partnering with RLVNT Distribution – one of the strongest players in Europe – gives us the perfect platform to grow Werollit into a leading lifestyle brand. We are incredibly excited about the journey ahead and the opportunity to inspire a new generation of active explorers.”
- Mikael Nelderup CEO Twistboxes
The launch will roll out in Q2 2025, with a focus on curated retail placements, influencer partnerships, and exciting marketing campaigns to build strong brand presence and community engagement from day one.
About RLVNT Distribution
RLVNT Distribution is the leading distributor of innovative active lifestyle and sports technology products. With a presence in multiple European markets, RLVNT works closely with premium brands to provide customers with cutting-edge products that enhance their lives and passions. For more information, visit www.rlvnt.eu
About Twistboxes
Twistboxes specializes in brand incubation, marketing strategy, and product innovation. With a focus on youth-driven lifestyle brands, Twistboxes has launched multiple success stories across Europe, blending cultural relevance with cutting-edge design and marketing execution.
For more information, images, or interview requests, please contact:
Totte Lindén
Totte.linden@rlvnt.se
+46 76-727 71 15
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RLVNT Distribution is the leading distributor and specialist in connected sports- & lifestyle products in the Nordics, France and Benelux.
RLVNT is a young, entrepreneurial company driven by our passion for fitness, innovation, health and connected technology. We bring relevant products to the Nordics, Benelux and France markets through sales offices in Sweden, Norway, Finland, Denmark, France and Benelux.
We have had a strong and rapid growth since the start in 2012. With more than 35 years’ experience in the distribution industry, RLVNT is the leading distributor of technology products to small and big resellers in France, Nordics and Benelux countries. We pride ourselves in distributing innovative products from world leading and respectable brands such as Marshall, Therabody, Withings, COROS and Wahoo.
