Press release -
Urbanista Launches Boston Wireless Headphones - For Freedom Seeking Athletes
Launching this week, Boston is the perfect headphone for the active person who is tired of long, tangled wires getting in the way whilst training. Bluetooth and a perfect combination of affordable price, great sound and premium quality makes Boston the perfect headphone and workout companion. RLVNT Distribution AB, specialist in sports technology and wearables, will be responsible for the Nordic sport distribution.
Urbanista has developed a unique silicon wing (GoFit), which lets Boston sit securely in the ear, even during the most rigorous workouts. The silicon wing is soft for a comfortable fit, yet tight in order to create a stronger music experience and boost energy during tough workouts. Boston is of course water resistant and sweat proof so that the user can train in any weather condition and push to max (Certificate IPX 5).
"We have created Boston using the successful model Rio as our benchmark. Rio has quickly become a favorite headphone amongst active people because of its sound and secure fit that handles tough training. By placing the Bluetooth device behind the neck we have eliminated the risk of tangled wires and we can allow for more freedom. Placing it behind the neck also meant that we could keep the small earbuds and didn't have to add weight to the ears", says Daniel Roos Create/Marketing Director at Urbanista.
Boston allows for more freedom during workouts - simply no wires and up to 4 hours of music playing. The headphones also have a microphone and volume control for easy and quick handling. Boston is available in 4 different colors; Black (Dark Clown), Orange (Sunset Boulevard), Turquoise (Coral Island) and Pink (Pink Panther).
"Urbanista is a great brand with fantastic products", says Martin Liljegren at RLVNT Distribution AB. "They deliver high quality products for active, modern people. They know about design and looks, but they also put emphasis on functionality, which is crucial when it comes to use during tough training and hard workouts".
RLVNT Distribution AB is the Nordic sport distributor of Urbanista. Please contact us for more information about Urbanista and the whole product range. To find our more about RLVNT and our brands please visit www.rlvnt.se/no/dk/fi or contact:
Caroline Rafstedt
Marketing
caroline.rafstedt@rlvnt.se
076-393 51 11
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Boston Lifestyle images
https://www.dropbox.com/sh/e4gefekr534q2io/AABqfps6lCBxKsLQAQBR-uOra?dl=0
Boston Product images
https://www.dropbox.com/sh/rimqm8p069d189m/AABOGCpaHjd3wDwwTQrBM7v3a?dl=0
Urbanista came out of a vision to glorify the urban lifestyle and create products that make life better for modern people in urban environments. We design for life in motion. With a passion for color, form and mobility, our products are influenced by the Scandinavian design tradition where we have our roots. We cater to you - the active, conscious and curious - and we call you Urbanistas.
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RLVNT Distribution AB is the number one distributor and specialist in wearables and sports technology in the Nordics.
We have had a strong and rapid growth since the start in 2012 and we now have sales offices in Sweden, Norway and Denmark. RLVNT is a young, entrepreneurial company with more than 35 years experience in the distribution industry in the Nordics. RLVNT's HQ and central warehouse are located in Gothenburg but we distribute products to small and big resellers in all the Nordic countries.
At RLVNT we pride ourselves in distributing innovative products from world leading brands within the sports technology industry. In our brand portfolio you will find popular and respectable brands such as Jawbone, TomTom, Lifeproof, Yurbuds, Training Mask and Wahoo Fitness.
