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Wahoo together with Swedish Cycling Federation launch the first SWE Cup in esport

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Wahoo together with Swedish Cycling Federation launch the first SWE Cup in esport

Swedish Cycling Federation launch the first SWE Cup in esport

Swedish Cycling Federation (SCF) presented SWE Cup together with Guided Heroes, Wahoo and Swedish Zwift Rider.

For first time ever you can compete in a tour at Zwift only together with Swedish cyclists. Through a unique collaboration we have create a SWE Cup within the new exciting and growing esport area.

“This collaboration provides a fantastic opportunity for our members to be challenged and keep cycling during winter. We also hope that exercisers and new cyclists who train at Zwift today will be curious about us as a federation and cycling in general,”says Peo Johansson at SCF.

This is the official SWE Cup in e-sport for Swedish riders. It will be held on the Zwift platform. To compete in the cup the rider will need a license from SCF or become a free member of Swe Cycling Club. It will be a cup of five races during the winter. First race is January 9thand the cup will be held every second week. It will be one separate class for women and one for men, where the top five riders in each class will receive prizes. There will be an exciting extra exhibition race at The Swedish Bicycle Show at March 22nd with invited cyclists.

“We have many adepts who appreciate being able to run structured workouts and races against and with other cyclists,” says Conny Björnehall, responsible for esport at Guided Heroes. Together with SCF we help people train during the winter. We will do social rides and a pre-race event every week to prepare you for the track of the next SCF SWE Cup race”, concludes Björnehall.

Isa Aspgård, marketing manager for Wahoo in the Nordics says, “We always want people to move. This is absolutely the best way to drive the indoor cycling forward in Sweden. We are very happy to work with such great pioneers and partners.”

Martin Björgevik from The Swedish Zwift riders says that they have watched and seen what is happening on the international scene and are very happy to see that the Swedish Cycling Fedration are one of the first national federations that has embraced indoor cycling and esport.

About Swedish Cycling Federation

The Swedish Cycling Federation is one of the country's oldest specialized sports federations, established as early as 1900. SCF consists of 20 district associations, 490 clubs with 60,000 members. Around 5000 cyclists in a year compete in one of the seven branches road, mountain bike, cyclo-cross, BMX, Para cycling and trial. Read more on the Swedish Cycling Federation’s website scf.se.

About Guided Heroes

Guided Heroes is a Swedish-born coaching company for endurance coaches and their athletes. Combining knowledge of respected coaches with smooth technology and close interaction, Guided Heroes coaching is customized with personal coaches for every cyclist, triathlete or cross-country skier, from beginner to elite. Depending on how much help you want, monthly subscriptions are available in three different levels. Find out more at http://www.guidedheroes.se

About Wahoo

Located in Atlanta, GA, Wahoo has created a full ecosystem of sensors and devices for runners, cyclists and general fitness enthusiasts. Wahoo’s award-winning line of products include the KICKR family of smart trainers and accessories, the ELEMNT family of bike computers and the TICKR family of heart rate monitors. This agreement is with RLVNT Distribution AB who distribute Wahoo in the Nordics. Learn more about Wahoo’s full line of products and apps at www.wahoofitness.com.

About Swedish Zwift Riders

The Swedish Zwift Riders (SZR) started on the 9th September 2015 by Martin Björgvik and a friend. Zwift was still in beta but we had seen a few Swedish riders online and decided to create a Facebook group to get in contact with them. Since then the community has grown tremendously and now in december 2019 the community has over 6600 members. We organize over 20 events a week and has hundreds of riders joining every event. Join our Facebook group for more information, https://www.facebook.com/groups/SwedishZwiftriders/.



RLVNT Distribution AB is the number one distributor and specialist in wearables and sports technology in the Nordics.

We are a young, entrepreneurial company driven by our passion for fitness, innovation, health, wearables and technology. We bring relevant products to the Nordic market through sales offices in Sweden, Norway, Finland and Denmark.

We have had a strong and rapid growth since the start in 2012. With more than 35 years experience in the distribution industry, RLVNT is the leading distributor of technology products to small and big resellers in all the Nordic countries.

We pride ourselves in distributing innovative products from world leading and respectable brands such as Marshall, Hyperice, Wahoo and adidas.


Isa Aspgård

Isa Aspgård

Presskontakt Concept Manager Sport & Health Marketing 0761068719
Martin Liljegren

Martin Liljegren

Presskontakt Founder PR- Försäljning och Inköp 0736-873781

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