ROI acquires consumer finance business from Raketech in a EUR 4.2m deal as the company accelerates growth

Lead generation technology company, ROI Media UK, has acquired the consumer finance assets from Raketech, the iGaming performance marketing partner.

The EUR 4.2m deal follows five months after a £3m investment from BGF, the UK’s most active investor in growing businesses. The funding was raised to support the company’s expansion into 12 cities across the UK and Europe. This is a strategic acquisition that expands the business’ reach into the financial services sector and has grown its geographical footprint into Norway.

Joel Halling, co-founder and sales director at ROI said: “This deal is the latest step in achieving our ambition to be the number one lead generation business in Europe and the UK. We will continue to focus on organic growth, but we will always be interested in other high-quality acquisition opportunities we feel we can optimise and that will drive further growth.”

ROI’s growth to date has been through its market-leading lead generation product, which allows small businesses to rent a highly optimised website which attracts more leads and ultimately boosts sales for these companies. ROI’s innovative proposition has had success in the home improvement and maintenance sector and is scaleable across different geographies and sectors.

Robin Kaneteg, co-founder and CEO of ROI added: “As a business, we’ve made excellent progress since BGF backed ROI earlier this year. With ongoing investment in improvements to our technology, we’ve rapidly expanded our customer base and made good headway in recruiting talent to establish new sales offices in key locations.”

Anecta advised ROI on the transaction.

Oskar Mühlbach, CEO of Raketech said: “The divestment of the consumer finance assets is an important and natural step for us to ensure sharp focus on iGaming. Furthermore it gives us additional ammunition for growth through MnA– where we see high potential – on strategic markets such as the US. In only a few years we have managed to grow our Finance assets into one of the key portfolios within its niche, on the Scandinavian market, but I am confident that ROI - with its dedication to the Financial affiliation market - is the right partner to take the assets to the next level.”, said Oskar Mühlbach.