Open Communications AB - events

Open Communications invites you to join Electrolux and Volontaire at "The Cube" experiential marketing seminar

Open Communications AB — Mon, 25 Feb 2013 14:00:00 +0100

Time: Mar 06, 2013 23:30 CET – Mar 07, 2013 02:30 CET
Location: MEC Conference area, Birger Jarlsgatan 52, Stockholm

As Board members of IAA Sweden and long-time fans of Electrolux and Volontaire, we’re delighted to invite you to an exclusive event on March 6 to discuss the rise of experiential marketing. The topic will be Electrolux’s “The Cube” pop-up restaurant concept, now on tour in 17 European cities. We’ll start the evening with a wine and buffet mingle: an ideal opportunity to network and mingle.

IAA Sweden Vattenfall International Marketing Mingle-Seminar

Open Communications AB — Mon, 29 Oct 2012 16:38:07 +0100

Time: Nov 06, 17:30 – 20:00 CET
Location: MEC Conference area, Birger Jarlsgatan 52, Stockholm.

As members of IAA Sweden, we are delighted to invite you to an exclusive event on November 6, where the marketing heads of Vattenfall, Ericsson and other leading global brands reveal how they keep getting results in international markets. We start the evening with a wine and buffet mingle: an ideal opportunity to network and catch up with friends and colleagues.

Spotify’s Jonathan Forster shares insights on global success with IAA Sweden this Thursday.

Open Communications AB — Mon, 16 Apr 2012 16:02:00 +0200

Time: Apr 19, 17:30 – 19:30 CEST
Location: TeliaSonera Head Office, Stureplan, Stockholm

Open is delighted to co-host an exciting IAA Sweden mingle-seminar on April 19 when Jonathan Forster, General Manager Europe and VP Ad Sales for Spotify, will share his unique insights into how Spotify has rocketed to global success in just four years. Spotify has established an entirely new business model for the industry based on the live streaming of licensed music. With more than 15 million tracks available to 10 million registered users you have to ask: What is Spotify's secret? How did they forge alliances with other key players such as Facebook? What's their word-of-mouth advertising strategy? How are they tweaking their business and marketing models with social media? What is attracting other social media players to team up with Spotify? Join us and other international marketers this Thursday for what is certain to be a fascinating evening.

IAA Sweden seminar-mingle: Entrepreneurs Going Global

Open Communications AB — Tue, 10 May 2011 15:32:00 +0200

Time: May 17, 17:00 – 20:00 CEST
Location: MEC, Birger Jarlsgatan 50, Stockholm

What does it take to launch products and services in multiple markets simultaneously? How do you find the right customers and tune your messages? How can you use digital media and e-commerce to best advantage? To answer some of these questions, we’ve chosen three young, fast-growing Swedish companies that have successfully established their brands and their markets far and wide. Lesley Pennington is the founder and CEO of www.bemz.com. Bemz designs and produces exclusive covers for IKEA sofas and chairs, and sells them on the internet to customers in 35 countries worldwide. Ludvig Scheja is the creative director at www.triwa.com, a watch company that is deadly serious about being playful and unpretentious. And selling well everywhere. Joakim Karlsson is a regional sales manager for Tobii Technology (www.tobii.com), world-leading in eye tracking and eye control devices that can be used in market research, industrial integration, alternative communication, and more. We invite you to open their websites and open your minds a bit. And please join us on Tuesday, May 17 to hear these stars talk about what they’ve learned about going global. Gain unique insights from their success! RSVP: susanna.idman@mecglobal.com

IAA Sweden seminar - Swedish Design as a competitive international marketing tool

Open Communications AB — Mon, 28 Feb 2011 15:12:00 +0100

Time: Mar 23, 17:30 – 20:00 CET
Location: Svensk Form, Svensksundsvägen 13, Skeppsholmen

Whatever the focus of your international market – heavy trucks, miracle drugs, financial software, Cfulrenivtuerer or clean technology – understanding the role of Swedish design can help you build your brand. Design is a driver – a modern competitive weapon – in the struggle for position in international markets. Design is also intimately linked to innovation and is thus a component in generating growth. How can Swedish design – with its traditional emphasis on simplicity, ergonomics, safety and environmental concern – contribute to our commercial success? Is it relevant in a global context? How can it be used as a differentiator in a cluttered world? Please join IAA Sweden’s members and other VIP international marketers for stimulating presentations on these topics by Henrik Otto, Senior VP Global Design at Electrolux and Eva Kumlin, CEO of Svensk Form, who also blogs as “Fru Form”. The discussion panel includes Susanna Barrett, former creative director at BVD and chair of the Design Jury for Guldägget 2010, and renowned eyewear and jewelry designer Oscar Magnuson.

Putting the Public back into Public Relations

Open Communications AB — Fri, 29 Oct 2010 10:48:16 +0200

Time: Oct 27, 17:30 – 21:00 CEST
Location: Open's extraordinarily cavernous basement.

On October 27, Open Communications held a seminar on the changing face of PR. We invited three expert panelists: Kristoffer Björkman, founder of MyNewsDesk, Paul Rapacioli, founder of The Local and The Local's Editor, David Landes, to deliver their insights and discuss the changing media landscape with some 40 guests from the B2B and B2C sectors.