Press release -
Sambla Group appoints new Chief Marketing Officer – welcomes Petra Blixt
Sambla Group strengthens its executive leadership team with the appointment of Petra Blixt as Chief Marketing Officer (CMO). Petra brings extensive experience in data-driven marketing and commercial growth from both fast-scaling tech companies and larger organizations, including roles as CMO at LeoVegas and most recently Head of Sales & Marketing/CMO at Svenska Spel Sport & Casino. At Sambla Group, she will take overall responsibility for brand strategy, customer growth, and marketing across the Group’s Nordic portfolio.
“Petra brings a rare combination of strategic marketing expertise, energy, and a people-first leadership style. This is exactly what we need in the next chapter of our journey. Our ambition is to be the preferred financial partner through every stage of life – a guiding principle that permeates everything we do and enables us to deliver lasting value to our customers,” says Hans Skruvfors, CEO of Sambla Group.
In a short time, Sambla Group has grown into one of the Nordic region’s leading players in loan comparison and personal finance, helping hundreds of thousands of customers each year to reduce their borrowing costs and strengthen their finances. Through innovation, transparency, and competition, Sambla Group aims to democratize the credit market and contribute to fairer terms for consumers across the Nordics.
As CMO, Petra will be responsible for scaling a data-driven and customer-centric marketing model across all brands and markets. She will further develop the end-to-end customer experience in close collaboration with product, sales, and partners, while building a high-performing and inclusive marketing team with a strong focus on learning and fast experimentation.
"I look forward to building on Sambla Group’s strong position and accelerating our growth with even more relevant, personal, and responsible marketing. The team, the culture, and the purpose – to help people strengthen their finances – make this one of the most exciting and rewarding roles I can imagine,” says Petra Blixt, CMO of Sambla Group.
Topics
Swedish-founded fintech company Sambla Group is one of the leading comparison services for private loans and mortgages in the Nordics. The group consists of well-known brands such as Sambla, Advisa, Rahalaitos, and MyMoney. By offering access to up to 90 lenders in the Nordics, customers can compare terms, collect their loans, and thereby reduce their loan associated costs. In addition to personal loans and car loans, the group also provides services within insurance and pensions.
